This computer-produced glossary is a companion volume to the "Newspaper and Periodicals Reader" used in the "Chinese Mandarin Advanced Course" developed by the Defense Language Institute. The glossary is sorted according to Standard Telegraphic Code group order. In order to use the work, it is recommended that either "BIAZHUN DIANMA BEN" (People's…

This volume provides a broad introduction to the roles of the four principal media of mass communications--the newspaper, the magazine, radio, and television--and presents the fundamentals of writing for each of these media. Each medium is examined with respect to its unique position and influence in American society and is compared, for editorial…

Questionnaire responses from 259 college students were employed to determine how eight media were used in the satisfaction of ten needs. It was found that television was the most generally satisfactory medium, averaged over the ten needs, and that film was the most need specific. Television and radio paralleled each other in their ability to…

This article presents a brief list of journals containing information for historians and naturalists. The journals are presented in two lists from 1810-1875 and from 1876-1900. Each list is further classified into general natural history, microscopy, botany, entomology, conchology, ornithology, and geology and paleontology. (MR)

Several new radical and Marxist journals, all nonpartisan and produced primarily by academics, have appeared over the past ten years. These journals--which cover nearly every aspect of the humanities and social sciences--are discussed, and it is suggested that their weaknesses are the expression of theory without a movement. (JMD)

An examination of professional pharmacy literature was undertaken to determine types of statistical terminology and analyses presented and compare these with the results of a survey to determine the statistical backgrounds of graduates of schools that grant the Doctor of Pharmacy and/or Master of Science in Hospital Pharmacy. (JMD)

Lists and annotates 212 journal articles on mass communication, grouped according to topic. Topics include audience and communicator analysis, broadcasting, communication theory, courts and law, criticism and defense of media, journalism education, government and media, history and biography, international topics, and public relations. (GW)

Higher education reference tools, including a fact book, encyclopedia, and directory are listed in this 16-item bibliography that also reports the standard indexing and abstracting journals, information and referral centers, automated search services, and other resources.

Presents data on the use of microfilm backfiles of 140 periodicals over a three-year period in a community college library, showing 25 percent of titles were unused in each year, with five titles accounting for over 50 percent and 30 titles for over 90 percent of use. Scholarly journals were rarely used. (RT)

In order to indirectly measure the impact of the black power movement in terms of any shifts in identity and self-concept within the black community a content analysis was made of 272 issues of "Ebony" magazine published between January, 1949 and December, 1972 to determine any significant changes in the number of advertisements for cosmetics.…

This example of online searching, employed as a research method rather than as a tool to gather bibliographic information, used Magazine Index to collect data which were manipulated using geographic codes and compared with the buildings of a 1977 study on geographic bias in television news reporting. (EM)

Describes features of existing software packages for circulation control (borrower and item files, data capture and verification, issue, return, renewal, loan conditions, reservations, overdues, updating, and management information), and serials control (ordering, recording receipt, reader access, binding and financial control, listings, and…

This bibliography of 63 articles on Turkish libraries and librarianship that appeared in the international library literature between 1950 and 1984 lists 55 articles written in English; the remaining articles are in German, Hungarian, Persian, Russian, and Norwegian, and were published outside of Turkey. Citations are listed chronologically. (CDD)

Former editors of English Journal review the issues published in the last four decades under their respective editorships, noting trends and developments that may hold promise or provide warnings for the coming decade. (JG)

Describes an approach taken in a general education geology course that incorporates a series of research papers from the geologic literature. Reviews criteria for selecting the papers and provides examples of reading assignments. (ML)