Western health officials believe that the incidence of HIV infection in the People's Republic of China is much higher than has been reported, but knowledge about the disease remains low. A preliminary study of Chinese college students' knowledge and beliefs about Acquired Immune Deficiency Syndrome (AIDS) and of the acceptability of mass media for…

To determine the scope and nature of the magazine curriculum, a study examined journalism schools with magazine programs, the faculty who teach magazine courses, the subjects of the courses, and the impact of computer technology. Questionnaires were sent to 210 AEJMC (Association for Education in Journalism and Mass Communication) magazine…

Editors of business and consumer magazines chosen by a random sample were asked in a mail survey what method they used in working with staff writers and free-lance writers. They were asked how they work with writers in the five stages of the writing process--idea, reporting, organizing, writing and rewriting. The first mailing to consumer…

The Media Management and Economics--Magazine section of the Proceedings contains the following 12 papers: "Not the Same Story: Differences in Sexual Harassment of Women Who Work in Newspaper and Television Newsrooms" (Lori Bergen); "Modeling Strategy for Mass Media: A Resource-Based Approach" (Hugh J. Martin); "The Impact…

This paper reports on a study conducted to collect the data pertaining to corporate libraries in the United States in order to provide a statistical profile of these special libraries. A review of the literature was performed. The researcher used the online "1996 Directory of Special Libraries and Information Centers," which lists 21,380…

Arguing that recommended lists for hospital libraries are too general, this use study evaluated the journal collection of a small hospital library. It is noted that the literature on use studies indicates that, with the availability of resources through computer searches, interlibrary loans, consortiums and networks, journal evaluation is no…

This bibliography, which lists over 100 children's books, was compiled by the Summer Program Academic Resources Coordination Center (SPARCC) in Loudonville, New York. SPARCC was a migrant education grant that developed and helped implement model summer migrant education programs in New York, Virginia, and Florida. The bibliography is divided into…

This study was intended to negate or confirm the findings of prior studies conducted on the relationship between gender and reading preferences in high school students and to ascertain whether any changes have occurred that would reflect changing attitudes toward gender roles. Data were gathered by using a survey which was distributed to…

The annual Journal of the American Association of Women in Community and Junior Colleges (AAWCJC) publishes articles on research, model programs, and teaching/learning strategies of interest to women students and staff at community, junior, and technical colleges. It provides a forum for the discussion of issues related to women in higher…

This guide to sources for San Diego (California) State University students doing library research on topics related to American Indian Studies begins by noting that information on North American Indians can be found in a variety of subject disciplines including history, anthropology, education, sociology, health care, law, business, and politics.…

Concerned with the validity of the audience data reported by two major syndicated magazine readership services--Mediamark Research Inc. (MRI) and Simmons Market Research Bureau (SMRB)--a study examined the differences in MRI and SMRB calculations of reader turnover rates, which form the basis for estimating audience accumulation. Results indicated…

Papers on the publication of library journal literature--from the 1982 International Federation of Library Associations (IFLA) conference--are presented, including: (1) "The Coverage of Library/Information Science Periodicals from Developing Countries by the Major Abstracting and Indexing Services," a report by Barbara J. Buckley on the…

Teaching Intensive English students about American culture by having them analyze the advertising content of popular American magazines is suggested. A sample analysis of a typical "People" magazine reveals Americans' interests in nationalism, national pastimes, youth, sex appeal, diet, food, glamour, and cleanliness. Because each magazine…

The research literature on city magazines can be divided into five primary sources: books on magazines, popular magazines/journals and newspapers, business magazines, scholarly journals, and unpublished theses. "The New Yorker," founded in 1925 specifically for a sophisticated, metropolitan audience, is considered a precursor of the…

This expanded and updated edition of the ERIC/CRESS American Indian Education Directory was compiled through a telephone survey and follow-up mail survey. Sections contain entries for: (1) 20 national Indian organizations; (2) 13 national and regional programs and information centers that benefit American Indians and Alaska Natives; (3) 5 regional…