Examines narrative telling by children, and the transition in development from the capability of talking in the "here and now" to the capability of telling about the "there and then." Seemingly, very young children can produce narratives in an unscaffolded context to adults unfamiliar with these experiences. (23 references) (GLR)

Details writing problems technical students encounter when they fail to distinguish between model and example and between different kinds of models. Analyzes these problems with reference to inappropriate material in texts. Defines several writing models, and shows how understanding these models gives writers rhetorical flexibility while producing…

Describes how a short exercise in designing greeting cards for a "Teacher Appreciation Day" helps student identify and analyze the four components of rhetoric--purpose, content, persona, and audience. Includes samples of students' greeting card messages. (MM)

Examines the relationships among an audience analysis task, the number of arguments and appeals used in college students' persuasive papers, the level of strategic adaptation of those arguments, and overall persuasiveness. Finds that giving students information about the audience relative to their paper topics significantly affects each of the…

Provides a step-by-step guide to choosing the most appropriate layout for a school newspaper. States that although content is the most important factor, layout is also an integral factor in catching reader interest. Describes formats, the use of body type, headline treatments, and the use of art. Presents a 13-item bibliography with more sources…

Outlines storytelling approach, including sources, story selection, learning the story, stage presence and props, and presentation. Methods to incorporate stories into the classroom are listed for language, history and geography, science, art, music, and math. Includes eight additional resources for storytellers. (RE)

States that, to write a truly effective story, a writer must go beyond the basics and look for an "angle" or a hook. Defines an angle as having excellent lead focus and great interest potential, and makes a difference in the number of readers who will take interest. Defines "perspective" as used in journalism. (PA)

Suggests that conflicts in early Soviet literature over reader's identity and function presages many issues in critical understanding of audiences, especially as reflected in the antithetical Frankfurt and Birmingham School positions. Argues that how the mass reader was invoked, defined, and appropriated for institutional needs in the Soviet…

Defines the concept of "audience" as a theoretical concept for writing instructors and readers. Discusses its relationship to the teaching of English. (HB)

Reviews and redefines a concept known as the "rhetorical situation" through an examination of the political discourse of China during the 19th-century Opium Wars. Arrives at three alterations to the "rhetorical situation" concerning the role of the audience, the role of the culture's discourse tradition, and the interactive and…

Illustrates ways that the work of some communication scholars with resistant, oppositional, and critical audiences does not, however, endorse active public life. Attempts to realign the language of critical viewing with the goals of participatory democracy by suggesting qualities of critical viewing that are conducive to achieving and maintaining…

Discusses written procedures that explain library tasks and describes methods for writing them clearly and coherently. The use of appropriate terminology and vocabulary is discussed; the value of illustrations, typography, and format to enhance the visual effect is explained; the intended audience is considered; and examples are given. (seven…

Uses a computerized style checker to analyze 14 direct-mail letters used to market books to a middle-class female audience. Outlines methods for correlating stylistic traits with sales success. Finds that letter effectiveness is enhanced by lowering readability levels, as well as by limiting the use of negative words and modifiers. (PRA)

Asserts that persuasive communication is an essential skill. Describes a class in which students learn to develop and deliver persuasive speeches. Note that they learn to focus their topics, understand different points of view, support beliefs with evidence, and deliver their speech in a persuasive way. (PRA)

Argues that, before there can be effective criticism of advertising, people must admit that all respond to it in ways that are both pleasing and skeptical, amused and doubting, open and resisting. Discusses listening to the "other reader" and cultural criticism in the composition class. (PRA)