Argues that scholarly writing entails entering into a complex network of relationships and engages the writer in a process that may have a multitude of ends. Discusses how professional writing is related to the logic of market in that writers must produce an exchangeable commodity, but the process is governed by the requirements of the profession…

Asks if technical writers can predict results of a reader-focused text evaluation. Asks 15 technical writers to point out reader problems in a public information brochure, which was also evaluated by 30 readers from the target audience. Finds little overlap and little agreement among writers as to their problem detections. (PA)

Investigates gerontological research literature to discover what is known about age deficiencies in cognitive processes which might adversely influence instructional text processing. Maintains that, on the basis of findings, tentative guidelines could be given on designing such manuals. Proposes follow-up research to gather more knowledge on the…

Describes the theory of image restoration discourse as an approach for understanding corporate crisis situations. States this theory can be used by practitioners to help design messages during crises and by critics or educators to critically evaluate such messages. Describes and illustrates the theory's basic concepts. Offers suggestions for…

Considers how the Nigerian theatre scene has been dominated by the necessity of practicing theatre that is of direct relevance to its audience in terms of acceptability and functionality. Notes that the "Tandari" experiences were intended to contribute to the reformation process of young people in prison. Documents the process, findings…

Describes some of the problems in communicating educational research findings to a general audience and provides helpful information on how researchers can best present data on educational practices that work and those that don't. The needs of the audience should be the primary focus in such reports. (SLD)

Suggests that educators need to accept that the young adult audience is unique and find a way to deal with it in order to create a literature from which teenagers can expect to gain a satisfying "sense of comradeship among equals." (SG)

Describes arousal styles during speaking on the basis of mean heart rates among a group of university students. Examines individual differences in heart rate responses during public speaking and accounts for these differences in terms of particular explanatory variables. Distinguishes four styles of speaking: the confrontation style; inflexible…

Details a creative writing project based on "zines," which are independently created and published personal magazines. Notes challenges addressed in the project, such as composing an engaging introduction and choice of language in relation to audience. Concludes that the students were enthusiastic about the project, and were interested…

Considers how in recent years, media literacy education in the classroom has been viewed as a bridge to more sophisticated print literacy. Examines assumptions about the connections between popular media--using television as a specific example--and print literacies. Outlines three approaches to media literacy exploring advantages and disadvantages…

Challenges some problematic issues of grammar instruction. Transforms inconsequential discussion of nouns, adverbs, and past participles to more significant discussion about writing, access, and improving the world. Explores four activities to do with student writing other than correct grammar. (SG)

Discusses using a vase of dead roses in a writing class to teach students to deal with emotionally charged subject matter, see beyond the obvious, use language concisely to convey a message, and strike a universal chord in an audience--that is, to communicate intimately with an audience. (SR)

Explores possible responses to students' writings about religion. Suggests a social-epistemic response, urging students to examine their assumptions and to write for conflicting audiences. Proposes a unit on religious discourse, including various readings on religious rhetoric combined with students writing about their own religious background and…

Argues that composition students can become aware of audience and purpose and develop ideas for original essays through study of film reviews. Suggests relevant writing assignments. (RAE)

Traces the importance of authorship in literacy development, and shows how authorship can become one focus of a whole language classroom. (MM)