Trends in violence in television drama were measured from 1967 to 1976. In 1976, 89.1 percent of programming contained violent episodes, as opposed to 78.4 percent in 1975. The increase in violence was not due to changes in context of dramatic programming. The National Broadcasting Company (NBC) contained the most violence overall in children's…

This paper reviews the technological and social changes that have effected a new conception of feedback in mass communication called "access." Access to broadcast systems and programming has two components: "off-the-air," where groups representing public interests have developed mechanisms for influencing programming changes;…

This booklet of do's and don'ts was prepared to help individuals or community organizations obtain radio and television time for publicity, promotion, or public relations messages. The list covers general suggestions for presentation of the message to stations and more specific requirements for radio and television stations. Proper procedures such…

The rationale and objectives of a 1973 report, entitled "Planning and Management in Universities" (PMU), is described, followed by a discussion of the problems of introducing business concepts into universities. Problems facing organizations that introduce management innovations are examined: life cycle of an innovation; visible cost and…

This report presents data compiled as part of a comprehensive program to measure and analyze the nation's resources expended for research and development (R&D). Industry, which carries out 69% of the R&D in the United States, spent $26.6 billion on these activities in 1976, 10% above the 1975 level. In constant dollars, this presents an…

Cable television, which cannot only clarify local signals to weak signal areas but can also bring in distant signals to areas which have been receiving few signals, has the capacity to present special television programs to customers for extra fees. The number of pay cable subscribers is growing and industry projections are that it will reach 20…

A shopper is a local newspaper-format periodical that carries advertising and is circulated free of charge to the general public. This document compares the impact of the free shopper with that of the major daily subscription papers among suburban residents. For the study, a sample region was selected from the Long Beach and Orange County area of…

The purpose of this investigation was to determine the positions of editors of journals who were sent a questionnaire designed to investigate (1) policies concerning acceptance rates, major reasons for rejection, lag times to publication and (2) the implications of trends for efforts to disseminate scholarly work. Questionnaires were sent to 106…

The "total newspaper" concept is a new philosophy of newspaper management that emphasizes the interrelations within a newspaper's organizational structure and the interactions between the newspaper, its mission, and its market. During a time when more practitioners and educators are emphasizing specialization, the aim of this new approach to…

Previously reported methods for the compilation of core lists of journals in multidisciplinary areas are first examined, with toxicology used as an example of such an area. Three approaches to the compilation of a core list of journals in toxicology were undertaken and the results analyzed with the aid of models. Analysis of the results of the…

This document presents a collection of energy conservation ideas gathered from a survey of Texas cities and via a national search of recent technical information. The conservation ideas presented are grouped into categories of: administrative concerns, public buildings, public vehicle fleets, transportation systems, municipal utilities, alternate…

A survey was made of 600 business education teachers in secondary schools about their preferences concerning the content, length, and style of free-loan educational films. Teachers were also asked to name the best such film they had seen recently. The results of the survey are reported in tabular form. (EMH)

In response to the supposition that public support of regional industrial development will benefit the rural poor and unemployed, the relationship between the level of manufacturing activities and unemployment and poverty was examined. Utilizing data derived from the U.S. Census of Population (1960 and 1970) and the County Business Patterns (1959…

Twelve papers were translated from Russian: Automation of Information Processing Involved in Experimental Studies of Atmospheric Diffusion, Micrometeorological Characteristics of Atmospheric Pollution Conditions, Study of theInfluence of Irregularities of the Earth's Surface on the Air Flow Characteristics in a Wind Tunnel, Use of Parameters of…

An independent study course in which students investigate industrially-related topics is described. The outline of the course, from selection of the research topic, progress reports, to evaluation of the students' work is provided. Merits of this experience have been evident for students in later attempts to locate employment. An appendix lists…