This paper describes the research and development (R & D) strategy employed in a major chemical manufacturing corporation and compares the strategy to that which is generally used in educational R & D efforts. The paper underscores development practices in the chemical industry as they relate to devleopment activities in education. Some of the…

The July 1975 issue of Drexel Library Quarterly is dedicated to current issues in serials librarianship. Two contributors present conflicting opinions on means of bibliographic control, specifically main entries and the International Standard Bibliographic Description (Serials) (ISBD(S). International issues are discussed, as are major national…

The Educational Resources Information Center (ERIC) Clearinghouse on Information Resources provides an annotated bibliography of books and documents reviewed by the Clearinghouse but not included in "Resources in Education." Author, title, bibliographic data, and a brief annotation are given for each item. Entries are arranged by subject. Topics…

The nation's communication system of the 1980s--being developed now--will be dominated by a cable television (CTV) and public access to mass communication channels, promising a tremendous enlargement of the country's communication potential, will be a reality. At present, however, the Federal Communication Commission's operational definition of…

The purpose of this study was to develop a broadcast economic computer simulation and to ascertain how a lecture-computer simulation game compared as a teaching method with a more traditional lecture and case study instructional methods. In each of three sections of a broadcast economics course, a different teaching methodology was employed: (1)…

The Technology Application Center (TAC) at the University of New Mexico is one of six National Aeronautics and Space Administration (NASA) regional dissemination centers originally established to disseminate NASA technology to private industry on a regional basis. A fee is charged for TAC's services so it has been market oriented and has sought to…

This book is designed as an introduction and reference to broadcast law for commercial and noncommercial station managers and staff, college students of radio and television, and general readers. It is divided into two sections, "Freedom of Expression and Related Issues" and "Business Aspects of Programming." The first section contains seven…

Based on a survey of 40.8 percent (1,094) of the members of American Women in Radio and Television (AWRT), this report documents women's characteristics and their contributions to the broadcasting field. Sections of the report provide bar graphs depicting: (1) the types of companies and agencies where AWRT members work; (2) the types of jobs held…

This bibliography on mass communications in Israel contains articles, pamphlets, and books written in English covering the areas of advertising, Arab mass communications, broadcast authority, censorship, culture and communication, film, press and propaganda, publishing writers, radio, commercial and educational television, and the theatre arts.…

Product development procedures used by Doubleday Multimedia in the development of instructional materials are enumerated and explained. The terms "learner verification" and "formative evaluation" are classified. Different methods and procedures of product improvement are demonstrated, and sample procedures and evaluation forms…

A pilot project was undertaken to explore ways to profile public radio audiences inexpensively and simply. The major effort was through use of the station's monthly programing guide mailing list. Persons found in this list were interviewed and their listening habits compared with a general survey (baseline) group. The survey showed that public…

As a part of the Final Report of the National Study of American Indian Education, this paper is a report on the community of Cut Bank, Montana. Data were collected in the fall of 1968, when a 4-member team from the University of Colorado made a 6-week study at the Blackfeet Indian Reservation. General factors studied were location, physical…

This annotated bibliography is composed of 196 citations which primarily represent the period from 1960 to 1970. It presents a variety of sources on local and national manpower information. Listings are arranged alphabetically according to author under the general divisions of Population, Manpower Information, Economic Information, Labor Force…

Library services to industry was the theme of four workshops held in Fresno, Altadena, Palos Verdes and Sacramento during March 1969. The composition of the panel at each workshop and the procedure for each panel presentation were basically the same. Each panel had a representative from industry and four practicing librarians: a public librarian,…

In 1969, four Workshops on Library Service to Industry were held in California (see LI 002 163). Expressed interest in additional workshops on the same subject resulted in the two workshops reported here. The composition of the panel at each workshop and the procedure for each panel presentation were basically the same. Each panel had a…