Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

The common ground that conversational partners share is thought to form the basic context for language use. According to the classic view, inferences about common ground, or mutual knowledge, are guided by beliefs about the physical, cognitive, and attentional states of one's communicative partners. Here, we provide a first test of the…

Debates about "authentic" children's literature often focus on the question of who can legitimately write children's literature. Therefore, an author's age, race, and/or ethnicity, (dis)ability, and sexuality become important considerations in establishing credibility and authenticity. If we define children's literature by authorship,…

The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

While the number of newspapers and the circulation of those remaining is decreasing, they are still the greatest contributor of new information into media ecosystems. Newspapers continue to pay an important role in setting the agenda, as other sources recycle and repackage their content. To assist students in learning concepts of newspapers,…

Reading achievement at the junior high level continues to be a concern in the United States and research has indicated that decreased reading motivation is one possible reason. Researchers have established that the use of authentic audiences leads to increased motivation and achievement at the elementary, high school, and college levels but have…

The research-to-practice gap (RPG) is a continued concern in education, with limited knowledge and use of evidence-based practices by school practitioners frequently cited in the educational literature. Although studies exist evaluating practitioners' perspectives on RPG, to date, no study has examined the education researchers' approaches to…

Using a mixed-methods, multi-institutional design of general education writing courses at four institutions, this study examined genre as a key factor for understanding and promoting writing development. It thus aims to provide empirical validation of decades of theoretical work on and qualitative studies of genre and the nature of genre…

The educational system in many contemporary African nations is faced with many challenges amongst which are the quest for effective teaching and learning methodology. This paper therefore examines the methodological value and inherent potentials within the ambits of drama/ cultural performances that embraces 'edu-tainment' concepts to identifying…

This article discusses two schemes for teaching writing in schools. One uses analysis of model texts into techniques and devices then application of these by students to their written compositions and one uses a process approach that includes pre-writing and exploring, drafting, sharing and discussing, revising and celebrating to exploit students'…

Children's cartoons and films are often dubbed for obvious reasons that children find reading subtitles a challenging process in a film. This study investigated the issue of Otherness and the strategies of its audiovisual translation in the Arabic dubbed version of "Masha and the Bear," a Russian cartoon film. The study examined the…

The purpose of our correlational, quantitative study was to determine if time spent using digital media (i.e. text messaging and social media) influences students' media writing self-perceptions (MWSPs). We measured students' perceived writing ability using the MWSP scale and their time spent using digital media with the social networking time use…

"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…

Framed in exploratory action research, this article reports on an experience carried out at an initial English teacher education (IELTE) programme in Argentina. A?group of four tutors noticed their student-teachers' demotivation to complete written coursework. On exploring this issue, it was found that lack of authenticity of audience in writing…