In an interview at a Speech Communication Association conference in 1975, Walter Cronkite of CBS news was asked a number of questions on the role and characteristics of television news. Among the items discussed with Mr. Cronkite were the following: the degree to which events are shaped by their being reported on national news programs; the news…

This overview examines the historical growth of industrial assessment centers; describes the techniques involved in assessment; discusses the role of management in staff development; and suggests new uses for assessment centers. (CKJ)

Although newspaper reading has declined for the entire population in recent years, the decline has been particularly precipitous among young adults approximately 18 to 24 years old. This first part of a two-part report discusses an investigation dealing with young people and newspapers, which involved collecting data on reading habits,…

This second part of a two-part report is based on preliminary findings of an investigation into the recent decline in newspaper reading among young adults approximately 18 to 24 years old. It presents more then 50 hypotheses for the decline, derived from the findings of the investigation, documents them with verbatim quotes from members of the…

This book describes the various aspects of the film industry and the many jobs related to filmmaking, stressing that no "formula" exists for finding a successful career in the film industry. Chapters provide information on production, writing for film, cinematography, editing, music, sound, animation and graphics, acting and modeling, the "unsung…

An overview of the history and activities of a nationwide citizens' group, Action for Children's Television, is provided. The organizational structure of the group is outlined, its aims and objectives specified, and its advisory board listed. ACT positions and activities in the area of advertising in children's programs, televised violence,…

A survey questionnaire, directed to determining maintenance administrative ratios, was mailed to 3,685 nation-wide companies. Of the 509 responses, 502 were sufficiently complete to use in the study. The survey data are presented in the form of charts and tables, grouping the companies by the type of manufacturing reported. Each data table is…

A survey questionnaire, directed to determining the management of the maintenance force, was mailed to 4,104 nation-wide companies. Of the 669 responses, 623 were sufficiently complete to use in the study. The survey data are presented in the form of charts and tables, grouping the companies by the type of manufacturing reported. Each data table…

Engineering education in the countries of India and Singapore is described. The post-secondary engineering program in India is offered at 132 institutions. Admission procedures are explained, as is the curriculum for students interested in production engineering. Descriptions and photographs of some final year projects are provided. In addition,…

The economics of book publishing are described in this study completed for the National Commission on Libraries and Information Science. Segments of the book industry are compared by annual sales and titles published, as is profitability by categories of publishing. Operating statements of major categories are examined and capital requirements and…

The primary purpose of the study was to develop and apply a methodology for estimating the need for scientists and engineers by specialty in energy and energy-related industries. The projections methodology was based on the Case 1 estimates by the National Petroleum Council of the results of "maximum efforts" to develop domestic fuel sources by…

Examining 1,815 Pennsylvania rural boroughs and townships, seven variables were employed to determine the places where net migration had been outward 1940-60 and inward 1960-70 and where it had been inward 1960-70 and outward 1960-70. The demographic variables employed were: (1) total population of each selected nonmetropolitan area, (2) absolute…

A case study approach is used to extensively examine the process by which the Federal Communications Commission (FCC) has regulated cable television. A chronological accounting of cable regulation suggests the constraints under which regulation has taken place. An examination of extra-agency groups which constrain the commission's regulatory…

This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…

Learner verification, a process by which publishers monitor the effectiveness of their products and strive to improve their services to schools, is a practice that most companies take seriously. The quality of educational materials may be ensured in many ways: by analysis of sales, through firsthand investigation, and by employing a system of…