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Peer reviewedTuchman, Gaye – Journal of Communication, 1993
Compares and contrasts two studies representing diametrical approaches (Romanticism versus Realism) toward the issue of agency and media effects: P. Willis's "Common Culture" and W. A. Gamson's "Talking Politics." Argues that both studies find that people make their own uses of media. (SR)
Descriptors: Audience Analysis, Audience Awareness, Communication Research, Higher Education
Peer reviewedBrockman, Elizabeth Blackburn – English Journal, 1999
Relates a student's experience writing a college application essay. Argues that switching topics should be redefined as global revision, a "pregnant pause" providing evidence of recursivity, and that adolescent writers who talk about their emerging texts are more likely to reconceptualize their written documents. (SR)
Descriptors: Audience Awareness, College Admission, English Instruction, Essays
Smith, Philip E., II – ADE Bulletin, 1998
Discusses mission statements from various English departments. Finds that the most successful mission statements move credibly and convincingly between three kinds of rhetoric, using the specialized rhetoric of disciplinary insiders, the rhetoric of academic inquiry that can function across disciplines, and the general public rhetoric that serves…
Descriptors: Audience Awareness, Educational Administration, English Departments, Higher Education
Peer reviewedMabrito, Mark – Business Communication Quarterly, 1999
Describes how and why the author requires at least one assignment in his business writing classes in which students write a document for the Web using an HTML editor and devoting time to audience/design considerations. (SR)
Descriptors: Audience Awareness, Business Communication, Computer Literacy, Higher Education
Peer reviewedJackson, Jerlando F. L.; Nelson, Julie R.; Heggins, Willie J., III; Schuh, John H.; Baatz, Charles M. – College and University, 1999
A guide to faculty writing for publication recommends that authors know their audience, find an appropriate publisher, follow an appropriate style manual, use an appealing writing style, establish a writing routine, not make multiple submissions, follow the revise-and-resubmit response, understand the selection, editing, and publication processes,…
Descriptors: Audience Awareness, Copyrights, Faculty Publishing, Higher Education
Peer reviewedVeitch, Jonathan – Journal of Film and Video, 1997
Examines how Nathanael West's darkly critical text in his novel "Miss Lonelyhearts" was censored, through a series of demurrals and evasions, displacements and substitutions, even repression, to make it acceptable for the screen. Suggests that the resulting script illuminates the momentous cultural struggles underway in 1930s America--in…
Descriptors: Audience Awareness, Censorship, Cultural Context, Film Criticism
Peer reviewedKuhlemeier, Hans; van den Bergh, Huub – Assessing Writing, 1997
Examines relationships between writing instruction and functional composition performance of third-year secondary education Dutch students. Finds that, of 36 instructional characteristics, effective ones included instruction and exercises in writing functional texts, writing for a specific purpose, tailoring to a particular audience, global rating…
Descriptors: Audience Awareness, Foreign Countries, Instructional Effectiveness, Secondary Education
Peer reviewedMcCrary, Donald – College Composition and Communication, 2001
Argues that womanist theology (which employs a socioreligious hermeneutic that examines and critiques racism, oppression, and classism) and the texts it gathers can serve as efficacious course content for other-literate students. Notes that womanist theology offers students a scholarly discipline that expresses inter- and intracultural rhetorical…
Descriptors: Audience Awareness, Family School Relationship, Feminism, Higher Education
Peer reviewedStevens, Betsy – Journal of Business and Technical Communication, 2000
Analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. Uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a…
Descriptors: Audience Awareness, Business Education, Contracts, Cultural Differences
Peer reviewedCasper, Rick D. – Journal of Technical Writing and Communication, 1995
Proposes a rethinking of what professors should teach technical writing students, based on actual experience with three organizations in Oregon. Discusses how to design assignments for students that simulate the reality of a work environment. Explores types of technical writing skills that are increasingly in demand. Offers several strategies for…
Descriptors: Audience Awareness, Higher Education, Interpretive Skills, Student Needs
Peer reviewedSwaim, James F. – Language Arts, 2002
Describes a "dialogic" (Bakhtin, 1981) writing workshop that is responsive to the social priorities of children and that reconsiders dilemmas within an alternative framework. Notes that the experiences and tests of two writers in third grade highlight the way identity and sense of self can be developed and explored in a writing community that…
Descriptors: Audience Awareness, Case Studies, Cooperation, Fiction
Peer reviewedOswal, Sushil K. – Business Communication Quarterly, 2002
Considers that one of the challenges of introductory and sophomore-level college business communication courses lies in coaxing students out of those comfortable academic spaces and showing them the need for differentiating one audience from another and viewing each writing context afresh. Presents findings from (and describes implementation of) a…
Descriptors: Audience Awareness, Business Communication, Business Education, Curriculum Design
Peer reviewedPelkowski, Stephanie G. – Composition Forum, 2000
Argues that writing teachers ultimately need to view their prompts rhetorically. Argues that writing teachers should consider carefully the role that students have as audiences, writing audience responses to teachers' texts through their essays. Argues that a rhetorical analysis of the prompt will help students criticize the cues of a real-world…
Descriptors: Audience Awareness, Higher Education, Rhetoric, Student Role
Peer reviewedTinberg, Howard – Teaching English in the Two-Year College, 1999
Presents Part II of an interview with Ira Shor reflecting on the state of community colleges since the 1960s. Discusses how the most important thing to teach is critical inquiry and critical literacy, to study something in a methodical way and to communicate knowledge gained with articulate depth to a real audience. Outlines 13 goals for schooling…
Descriptors: Audience Awareness, Communication Skills, Community Colleges, Critical Thinking
Peer reviewedGuild, Sandy; Hughes-Hassell, Sandra – New Advocate, 2001
Examines if literature for urban youth can reflect reality and validate the significance of the minority individual as well as give them a vision for a better future and a sense that it is attainable. Identifies a strong correlation between the fictional experience as expressed in 20 novels and the characteristics of the urban life of minority…
Descriptors: Adolescent Literature, Audience Awareness, Minority Groups, Secondary Education


