Social advertisers--those responsible for public and nonprofit advertising and marketing--must employ many of the major psychological motivations used by commercial advertisers to stimulate desire and action on the part of target audiences. For example, commercial advertisers create psychological stimuli to facilitate motivation of the fulfillment…

The Grips Theatre, founded in 1969 by Volker Ludwig, performs plays intended to provoke clearheaded imaginative thinking on the part of the children, adolescents, and adults who see their productions. Grips does this by creating and producing original plays that retain the idealistic moment of hope that social relations and people themselves can…

Ken Macrorie coined the term "I Search," which puts the writer at the center of the paper and seeks to put a human face on the data collected. Looking for a way to use the research writing assignment to help students learn to adjust their ideas to different formats by becoming more aware of how different structures can be shaped around…

This paper offers a summary of two aspects of effective speaking in public, whether it be with co-workers, supervisors, friends, or a group of little-known or unknown others. One aspect of public speaking is the level of sincerity, and the other is the level and variety of skills used. The paper first considers sincerity and then, it discusses the…

At Syracuse University (New York), Writing 205 offers students an introduction to the principles of rhetoric and the concept of disciplinary discourse. The study of landscape and place serves as a conduit for students to explore design, intention, and audience--a rhetoric of place--in order to develop a comprehension which is then easily…

This guidebook is designed to introduce students in drama or theater arts programs to as many aspects of theater as possible, to allow them to experience for themselves the diversity and excitement of theater, and to encourage them to develop the love of theater which is necessary for the successful production of a play at any level: high school,…

This book is aimed at those who want to record personal stories, or for family and friends, or for fulfillment of higher literary standards. It is a book to open up conversations about memoir and a practical guide to the craft, the personal challenges, and the ethical dilemmas of writing true stories. The chapters deal with getting started,…

A study assessed the readability of health education pamphlets and booklets distributed to local health department clients in North Carolina through their maternal health, child health, and family planning clinics. The materials analyzed came from various vendors, but excluded materials developed by local and state public health staff. The sample…

This collection of essays offers diverse perspectives on what it means to be a male or female child in children's literature, presenting stimulating views from the field's best-known authors, illustrators, and educators. Among the authors and illustrators in the collection who talk about the creative process are: Jerry Pinckney, Katherine…

This paper presents a discussion examining personal revelations discovered through peer critique and teacher response. It begins by discussing the issue of dealing with alien terms and specialized jargon in academic papers, through the example of one instructor's different treatment of two student papers based on the instructor's familiarity with…

This topical bibliography and commentary consists of research summaries which address the challenges of creating an effective public presentation. The research articles discussed in the bibliography/commentary are geared toward teaching students to better present information with an emphasis on the primary importance of content above empty…

Peer presentations are a common way of sharing experience and expertise. But while most teachers are comfortable and confident in a classroom environment, the task of presenting to their peers may be formidable, and one for which they are ill prepared. Giving a peer presentation can help a teacher build his/her professional reputation, develop…

Currently all non-exempt television shows are given one of six "age-based" ratings, such as TV-14. The industry also agreed to add "content descriptors" to the age-based ratings in certain instances, letting parents know when some programs contain particular types of content such as violence, sex, or adult language. The ratings…

For an analysis of real-world writing, a researcher picked annual reports since they are written for stockholders, financial advisers, and "the competition." Annual reports are essentially "puff pieces," documents written by company people aiming to please the stockholders. Because of the varied audience, the narrative section,…

Written to appeal to a general audience that wants to think more deeply about the nature of the media, their messages, and their effects on both individuals and society, this book serves as a broad introduction to the thinking that ties educators together in the common goal of educating a media literate generation. It is written from a critical…