Presents results of a six-week research project in a creative writing class that focused on developing audience sensitivity among students. Describes three units combining social, rhetorical, and informational perspectives. Concludes that a sequential approach seems to increase audience sensitivity among students. (KEH)

Contrasts the content of media narratives with the stories presented in actual trials. Describes media narrative as a type of montage, illustrating this with the "Washington Post's" stories about the Jean Harris case. Suggests ways that "narrative about narrative" can present stronger arguments that increase audiences'…

Suggests that few references to the important issues of audience awareness exist in news writing textbooks and that technical writing literature can fill this gap. Identifies two main aspects of audience awareness, three key reasons why it should be taught to journalists, and gives audience types. Provides classroom exercises. (MS)

Examines the component parts of personal narrative, the sort of language resources they consist of, and the respective roles they can play in turning sense into experience. People share in the making of their stories, evaluating them creatively with the help of their hearers. To survive in a complex world of meanings, a narrator must constantly…

Campus and alumni publications editors from a variety of colleges and universities offer suggestions for coping with issues of editorial control and conflict with administrators and readers, based on personal experiences. Trends in reader attitudes and administrative constraints are examined. Recommendations include editorial advisory boards,…

Compares an "uncluttered" writing portfolio to a wise investment. Describes methods for saving words, or "tightening" an essay, such as using firm verbs and nouns, maneuvering active and passive tense, and making every word count. (PA)

Presents guidelines for helping students produce effective multimedia presentations. Topics include modeling presentations from other successful examples; evaluation criteria; solving relevant, real-life problems; purpose statements; identifying the intended audience; preparing storyboards; the use of multimedia resources; interactivity; student…

Discusses her writing processes, how she gets her ideas for her books, censorship, the role of her editor, and the fact that she never thinks of audience when she writes. (RS)

Argues the major problem with report writing is poorly developed or lack of audience awareness, not grammar and mechanics. Discusses reliability of such reports and how lack of audience awareness may be remedied. Suggests that teachers have students follow a 10-step outlining process. (PA)

Describes an activity in which students study and then create effective television public service announcements, thus integrating reading, writing, speaking, and drawing. (SR)

Asserts that scholarly writers often ignore their audience when writing for publication. Offers suggestions for editors to help scholars write to communicate and be read. (PRA)

Argues that, by identifying physicist Erwin Schrodinger's book "What is Life?" as inspirational community-forming discourse, it is possible to recognize the rhetorical artistry of his negotiation between two audiences. Notes that the book builds common ground, applies productive ambiguity at a key point of collision, and skillfully…

This interview with Christopher Paul Curtis, an award-winning author of novels for young readers, discusses combining elements of the author's own family heritage with American history; writing about race that appeals to black and white readers; the history of race relations; the use of humor; and thinking about the audience. (LRW)

Builds on arguments in risk communication that the predominant linear risk-communication models are problematic for their failure to consider audience and additional contextual issues. Argues that "risk" is socially constructed. Argues for an approach that involves the public in fundamental ways at the earliest stages of the…

Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…