The Foreign and International Media section of this collection of conference presentations contains the following 27 papers: "Cultural Orientation in Turkey: Are The Theorists Right about the Effects of Imported Cultural Products?" (Christine Ogan); "The Role of Mass Media in a Newly Emerging Democracy: The Latvian Case Study"…

Children's broadcasting in Germany (public and private television as well as radio) is traditionally educational broadcasting that aims to show and explain the world to children, and seeks to motivate them to discover and use their creativity and imagination. It occurs in different types of programs and employs a variety of literary and…

A case study examined the cooperative consultation between a writer for the television serial "All My Children" and a health educator. The consultation spanned six years. The story of the alcoholic "Arlene" began to air on the serial in January 1991. Scenes involving Arlene were recorded. Consultation between the health…

A coalition of health groups wants the R. J. Reynolds Tobacco Company (RJR) to discontinue the use of the Joe Camel cartoon character in its cigarette advertisements. RJR has denied the findings of the three studies published in the "Journal of the American Medical Association" and cited by the health groups--these studies contend that…

A study compared six midwestern United States campus newspapers with their respective general circulation newspapers. A content analysis of these publications was designed to determine whether local news stories in daily student newspapers are as readable, interesting, and thorough as those found in general circulation daily newspapers. The daily…

In writing, as in conversation, there are implicit boundaries which separate various modes of communication, and these boundaries cause exclusion, discomfort, and misunderstanding. The existence of these boundaries results in a number of issues, such as the categorization of texts, the differences between writing for English classes and writing in…

A study investigated the writing of language arts report cards. Eleven elementary teachers from three districts volunteered to compose report cards while thinking aloud. The teachers worked in districts that exerted varying degrees of control over teachers' choice of language arts instructional materials and assessment. Analysis of the 75 report…

The concept of genre should not be limited to literary genres, but should be expanded to include all types of texts, including those traditionally considered to be nonliterary. Essentially, many things about writing work the way they do because of genre, and a better understanding of genre can give us a better understanding of writing, reading and…

Intended for use by practitioners in the private and public sectors as well as by students, this book emphasizes writing techniques for internal and external proposals. The book stresses the competitive nature of proposals, the need to improve writing skills, the need for audience analysis, and the need to understand how presentation affects…

This digest examines the relationship between the political process and the media. The digest discusses the ramifications of advertising in politics; the role of the televised debate in elections; individual voter characteristics and the media; and media coverage and campaign awareness. Fifteen references are attached. (RS)

Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…

The youth market is a lucrative one, influencing the spending of over $125 billion annually. Increasingly, advertisers are turning to new in-school vehicles, including "wall media" (such as wallboards), tie-in programs, product sample packages and sponsored television programming, to reach students in public high schools. School systems,…

Advising student writers to think constantly about their readers, this book provides thorough instruction in the technical writing process, organizing most chapters around easy-to-understand guidelines, and providing numerous annotated examples of writing done at work. New to the second edition of the book are chapters on persuasion, using the…

Noting that many instructors involved in teaching writing to students of differing cultural backgrounds seek to pinpoint the origin of the differences in communication between the form of written language conveyed to students and that which they use in their everyday language, this paper recommends ethnography to provide evidence as to what is…

To gain insight into how critical standards for broadcast drama evolved with time, this paper examines the critical response to the development of broadcast drama in the first two decades of radio (1920-1940), as reported in the periodical press. The paper is based on two underlying assumptions: (1) that the stories a society tells are indicative…