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Fortanet, Immaculada – English for Specific Purposes, 2004
The use of first and second person pronouns is an important indicator of how audiences are conceptualized by speakers and writers in academic discourse. Several grammarians and linguists have studied more or less specifically this part of the English language. Two of the most widely discussed aspects of pronouns are their reference and their…
Descriptors: Form Classes (Languages), Academic Discourse, Lecture Method, Speeches
Singhal, Arvind; Brown, William J. – 1995
A study examined the promises and limitations of the entertainment-education strategy used in development communication and charted some future directions for this approach. The approach began in the 1970s with the recognition that mass media has its limitations in fostering national development; a more participatory development theory emerged…
Descriptors: Audience Awareness, Community Education, Developing Nations, Development Communication
Craig, J. Robert; Smith, B. R. – 1995
A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…
Descriptors: Audience Awareness, Case Studies, Childrens Television, Commercial Television
Hughes, Michael F. – 1994
A study examined the current legitimacy crisis that faces America's educational system and the efforts of one group, Catholic schools, in addressing this crisis. A legitimation model for educational institutions was developed based on the values society calls for in education, and this model was then applied to Catholic schools to see how their…
Descriptors: Audience Awareness, Catholic Schools, Educational Research, Elementary Secondary Education
Kieffer, Ronald D.; And Others – 1996
Portfolio process differs according to learners' purposes, audience, ownership, and the teacher's philosophical views of learning and evaluation. In a yearlong investigation of portfolio process, the teacher-researchers developed their own portfolios along with their students. This instructional resource illustrates a multi-purposed, multiple…
Descriptors: Audience Awareness, Class Activities, Elementary Secondary Education, Portfolio Assessment
Goss, Linda; Goss, Clay – 1995
This book features more than 70 stories about the wide range of the Black experience, including traditional tales from Africa and the West Indies. Collected in the book are family stories and moral fables, ghost stories and tales rich in humor, as well as raps and rhymes, memoirs and songs, recipes and riddles, and stories and poems about freedom,…
Descriptors: Audience Awareness, Authors, Black Culture, Black Literature
Craig, Deborah – 1996
This paper analyzes the mission statement of a small liberal arts college: (1) to establish a rationale for examining a mission statement from a postmodern perspective, which will aid in the understanding of the context within which the mission statement and accompanying goals were developed and produced; (2) to clarify the multiple voices and…
Descriptors: Audience Awareness, Cluster Analysis, Conflict, Cultural Context
Maxson, Jeffrey – 1996
This paper discusses the emergent perspective in composition studies that sees discourse forms as producing material effects and writing classrooms and programs as part of an apparatus for producing subjective forms, which individual students are then induced to inhabit. The paper suggests that the closed circuit of the classroom is overdetermined…
Descriptors: Academic Discourse, Audience Awareness, Higher Education, Rhetoric
Grow, Gerald – 1996
A literature review traced a major theoretical shift in the understanding of how people read--from the passive reader who receives and decodes information to the strategic reader who actively chooses what, when, and how to read, reads interpretively, and interprets a text (such as a newspaper article) as an organized structure. The result is a…
Descriptors: Audience Awareness, Cognitive Processes, Higher Education, Journalism Education
Brown, David H. – 1995
The purpose of teaching speech is to give students enough basics and practice so they can become more confident and effective at the podium. Theory may be useful but there is no substitute for practice: students in a speech class taught at a community college gave six speeches during the semester, three of them solo speeches and two in groups. The…
Descriptors: Audience Awareness, Class Activities, Community Colleges, Group Dynamics
Davis, Matthew D.; Dickmeyer, Scott G. – 1993
Critical thinking skills are inherent in limited preparation forensic activities which, with some modification, can be successfully incorporated in virtually any classroom situation. Furthermore, extemporaneous and impromptu speaking provide educators with certain advantages over debate activities in terms of assessment and classroom logistics. In…
Descriptors: Audience Awareness, Critical Thinking, Curriculum Evaluation, Higher Education
Darling, Gregory J. – 1992
Students may forget that writing involves a relationship between writer and audience--a relationship foregrounded by speech-act theory. The writer should focus on what the audience is to be led to see about the subject. To be distinguished are "locution" (saying something), "illocution" (performance of an act in saying…
Descriptors: Audience Awareness, Freshman Composition, Higher Education, Letters (Correspondence)
Hall, Mary S. – 1988
Based on the two assumptions that there is social value in writing proposals to seek funding and that there is no special mystique about proposal writing, this book provides step-by step guidance from idea to finished proposal. The book is divided into two parts. Part 1, "The Preproposal Phase" deals with the planning and information…
Descriptors: Audience Awareness, Elementary Secondary Education, Federal Aid, Grantsmanship
Walsh, S. M. – 1992
A study investigated whether some level of writing apprehension or some expressed attitude toward writing might result in better essay scores. Subjects, 255 freshmen composition students at two campuses of the California State University system, were administered instruments designed to comparatively measure the quality of students' writing, gauge…
Descriptors: Audience Awareness, College Freshmen, Comparative Analysis, Factor Analysis
Yssel, Johan C.; And Others – 1993
A study investigated what a group of 29 senior advertising students, part of "Generation X," at a midwestern university found "objectionable" in 35 selected contemporary magazine advertising executions. Using a Q-sort, students ranked the advertisements and completed a personal interview. The majority of the advertisements that…
Descriptors: Advertising, Audience Awareness, College Seniors, Higher Education
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