Audience adaptation is a concept that is heavily stressed in the basic public speaking course. One way to introduce students to a new audience is by using feature film clips as hypothetical examples. Clips heighten student interest without sacrificing academic rigor while allowing observation and evaluation of communication processes in action.…

Rereading the history of basic writing can serve as a context for and a springboard to a reading of selected contemporary basic writing textbooks. For critical scrutiny, articles by Joseph Harris and David Bartholomae offer retellings of the history of basic writing, retellings that challenge the more "heroic" tellings that have become…

Fourth graders in the Meroby School, Mexico, Maine, produce a weekly news program that is transmitted to all classrooms via closed circuit television. The classroom teacher is in charge of day-to-day preparation, working on the writing and the necessary skills with students. Teachers and students use their creativity to come up with new…

This paper discuses whether outrageous parodies are and should be protected under the First Amendment. After presenting a definition and a brief history of parody humor, the paper then presents a brief description of the parties to this line of legal controversies. The paper describes the rationale of a line of separate parody cases involving Miss…

In 1997, the Corporation for Public Broadcasting commissioned Market Facts to conduct a survey of Americans' views of commercial activities by public television and public radio stations. The general objectives were to get an up-to-date reading of perceptions and attitudes among the general population and among groups of special interest defined…

The Magazine section of these proceedings contains the following six papers: "An Analysis of 'Magazine Type': Toward an Empirically Based Typology of Magazines and Non-Newspaper Periodicals" (Marcia R. Prior-Miller); "'Redbook': Changes in Attitude and Advice 1965-1990" (Jennifer Harbour); "A Quantitative Analysis of U.S.…

This ERIC/RCS Special Collection contains 10 or more Digests (brief syntheses of the research on a specific topic in contemporary education) and FAST Bibs (Focused Access to Selected Topics--annotated bibliographies with selected entries from the ERIC database), providing up-to-date information in an accessible format. The collection focuses on…

A study explored perceived reality and developmental differences in viewing theater. Subjects, 33 second graders, 33 fourth graders, 23 sixth graders, and 23 college students viewed a production of "This Is Not a Pipe Dream," a non-representational play based on biographical facts about the early life and work of the surrealist painter…

This paper attempts to trace a line of theory development in technical communication from Dwight Stevenson's 1977 call for "instrumental effectiveness" in theoretical inquiries, based upon careful inductive research methods, to later examples of more speculative and inadequately documented theories about what constitutes the field's…

Designed to tap the rich collection of instructional techniques in the ERIC database, this compilation of lesson plans offers practical suggestions for developing high school students' writing skills. The 37 lesson plans in this book are divided into four sections: (1) descriptive; (2) audience/voice; (3) expository; and (4) creative. A user's…

The extensive television coverage of the Opening Ceremonies of the 1984 Summer Olympic Games was a vital lead-in for a television network as it sought to generate audience interest over the course of the games. This coverage models an unfolding international news event in its presentation style and is analyzed from that perspective in a content…

The acquisition of knowledge is concomitant to the writing process and, as such, is a key factor in composition pedagogy. Writing is not just a skill with which the student presents or analyzes knowledge, rather, writing is essential to the very existence of certain kinds of knowledge. Much of writing instruction, however, consists mainly of genre…

This paper explores an alternative way of studying journalism in the classroom by focusing on contemporary journalists' ironic treatment of morality. The paper examines the performative character of the language of news, when the words investigative journalists use are of interest not so much for what they say but for what they do. The paper…

"Channel One" is a 12-minute daily TV news program designed specifically to be broadcast to high schools. A study examined critically the content of "Channel One" commercials to determine the values, themes, formats, and appeals used to pitch products to students, with special emphasis placed on the values used and promoted in…

Writing teachers should employ a pragmatic-eclectic approach to help freshman students become acquainted with as many writing models as possible. To privilege one model over the many others is to ignore the student's need for self- and world-discovery. The composition classroom has become the current center of critical reading and thinking skills,…