College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior…

Viewbooks, rankings, and accountability measures cast colleges as distinctive and readily comparable. But the average student experience doesn't differ that markedly among institutions, according to this year's National Survey of Student Engagement. Rather, the survey found, more than 90 percent of the variation in educational quality occurs among…

Back in the 1970s, when the author was an art professor at California State University at Northridge, he had a colleague who absolutely would not say anything about anybody that he would not say to that person's face. Marvin Harden, the African-American artist, originally came to Los Angeles in the late 1950s from segregated Austin, Texas, to play…

College administrators take great pains to ensure that students who are admitted to their campuses have the intellect, motivation, and maturity to succeed. Similarly, they make every attempt to gather information about the character and integrity of the students whom they invite to enroll, to safeguard the reputation and well-being of their…

Lance Armstrong (2000) authored a book titled "It's Not About the Bike -- My Journey Back to Life," regarding his battle with testicular cancer. It became a "New York Times" Bestseller and was selected by the "School Library Journal" as one of the "Best Adult Books for High School Students for 2001." The goal of the project described in this…

Freshmen are more concerned about academic quality and affordability than they have been in decades, according to an annual survey conducted by the Higher Education Research Institute at the University of California at Los Angeles. Sixty-three percent of students said academic reputation was a very-important factor in selecting a college, an…

English and History doctoral programs produced varying amounts of doctoral degrees between 1973 and 2003. These doctoral degree recipients experienced changing employment outcomes influenced by program prestige. The main goal of this study is to explain the changes over time in doctoral degree production and employment outcomes for doctoral degree…

This study explored the state of bachelor's degree offered at top Library and Information Science schools in the United States in 2009. Schools selected were accredited on the Master's level and ranked as top five Library and Information Science schools by the American Library Association, ALA. The study embraced the comparative analysis…

Due to an increasing trend among states to cut higher education funds, many universities are relying more on private donations and federal funding to keep programs afloat. Scholarship productivity in general has become an integral factor in terms of universities granting tenure to faculty, allocating resources, and supporting program goals due to…

In this article, the author describes the fluid nature of the scholar's identity and how personal and professional roles in higher education can collide (the role of professor and blogging academic or blogademic). The author states that while prominent academics who start blogging have an initial advantage based on their established reputations,…

Robert Fraser summarizes Ayi Kwei Armah's comments on the colonized educated African elite, as expressed in Armah's essay, "African Socialism, Utopian or Scientific?", as follows: After decades of domination the natives have developed massive inferiority feelings which manifest themselves in an acute dependency on their masters (Fraser,…

Individuals influence each others' decisions about cultural products such as songs, books, and movies; but to what extent can the perception of success become a "self-fulfilling prophecy"? We have explored this question experimentally by artificially inverting the true popularity of songs in an online "music market," in which 12,207 participants…

Purpose: The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster analysis and correspondence analysis, can develop effective marketing strategies. Design/methodology/approach: This is primarily a quantitative study aimed at…

Utilizing a voluntary review process, accreditation agencies judge the value of higher education institutions and programs. In doing so, the six regional associations and other accreditation agencies establish and maintain universal standards, which serve in the assessment of all their member institutions. Even so, the monitoring and quality…

This paper examines the declining levels of respect for teachers in two communities in Cape Town, South Africa. Education has been identified as a key area of reform and redress, but a critical skills shortage and under-resourced schools are hindering progress. Data from current and former teachers illustrate how the social and institutional…