In the "The Science Study Series" book "The Physics of Television", it is stated that persistence of vision lasts for about a tenth of a second. This will be a notional figure just as 25 cm is taken to be the least distance of distinct vision. Estimates range from 1/8 to 1/16 s.

An in-store experiment was performed to investigate the effects of a point-of-purchase display on unit sales of dishwashing liquid. The experimental conditions consisted of periodically placing two copies of the same display in convenience stores and supermarkets. The results were unanticipated; point-of-purchase displays did not change relative…

In "Photobacterium," the flavin reductase encoded by "lux"G regenerates the reduced form of flavin mononucleotide (FMN). Reduced FMN is one of the substrates of the luciferase enzyme that catalyzes a light-emitting reaction. A set of experiments, that employs a "lux"G-expression plasmid construct (pGhis) and is suitable for an undergraduate…

The aim of the present experiment was to directly assess the role of the glutamatergic hippocampal-lateral septal (HPC-LS) neurotransmission in tone and contextual fear conditioning. We found that pretraining infusion of glutamatergic acid into the lateral septum promotes tone conditioning and concomitantly disrupts contextual conditioning.…

The ability to discover groupings in continuous stimuli on the basis of distributional information is present across species and across perceptual modalities. We investigate the nature of the computations underlying this ability using statistical word segmentation experiments in which we vary the length of sentences, the amount of exposure, and…

In the current study, we tested the embodied cognition theory (ECT). The ECT postulates mandatory sensorimotor processing of words when accessing their meaning. We test that prediction by investigating whether invisible (i.e., subliminal) spatial words activate responses based on their long-term and short-term meaning. Masking of the words is used…

A substantial amount of research has demonstrated the importance of reference frames in organizing memory of object locations in both small and large environments. However, to date, little research has examined how the object locations represented in one reference frame are specified relative to object locations represented in another. In a series…

Great scientists in the past have experimented with coils and magnets. Here we have a variation where coupling occurs between two coils and the oscillatory motion of two magnets to give somewhat surprising results. (Contains 6 figures and 1 footnote.)

In this work, an inexpensive 10-gallon glass aquarium was used to study wave motion in water. The waves travel at speeds comparable to a person walking ([approximately]1 m/s). The scale of the motion allows for distances to be measured with a meterstick and for times to be measured with a stopwatch. For a wide range of water depths, standing waves…

The purpose of this experiment is to explore possible relationships between the intensity of emotions and the lexical modalities for expressing those emotions. In this experiment, 60 Hebrew-speaking subjects were asked to watch four short films that aroused emotion. Two of the films gave rise to different degrees of happiness, and two produced…

Phosphorus (P) is the limiting nutrient controlling productivity in most inland freshwater systems. Several materials have been proposed for use to remove excess P from wastewater treatment, including volcanic lapilli and ash (tephra). There is limited data in using tephra as a P filter. There were two objectives of this study: (1) to determine…

Three experiments were conducted to explore the effects of different interference treatments upon outcome-specific transfer from predictive learning to instrumental responding. A computer game was designed in which participants had to defend Andalusia from navy and air-force attacks. Participants learned the relationship between two instrumental…

Swimming endows rats with an aversion to a taste solution consumed before swimming. The present study explored whether the experience of swimming before or after the taste-swimming trials interferes with swimming-based taste aversion learning. Experiment 1 demonstrated that a single preexposure to 20 min of swimming was as effective as four or…

In 1964 John Bell proved a theorem allowing the experimental test of whether what Einstein derided as "spooky actions at a distance" actually exist. We will see that they "do". Bell's theorem can be displayed with a simple, nonmathematical thought experiment suitable for a physics course at "any" level. And a simple, semi-classical derivation of…

Changes in reward magnitude or value have been reported to produce effects on timing behavior, which have been attributed to changes in the speed of an internal pacemaker in some instances and to attentional factors in other cases. The present experiments therefore aimed to clarify the effects of reward magnitude on timing processes. In Experiment…