When defending educational foundations, Isabel Nunez and Pamela Konkol sometimes find themselves responding to the question of "why?"-often phrased, "But WHYYYYY do we have to take a class on this stuff??? (We want to take more methods!)." As distressing as this can be for teacher educators whose own work reveals rather a…

This paper focuses on a critical analysis of the language of advertisement in selected newspapers and magazines; from the aspect of graphology and lexis of "The Nation Newspaper" and "Newswatch Magazine" respectively. This work is based on the framework of stylistics. Through this study, it is discovered that the language of…

As math teachers, the authors often encountered students who could ace a test but not explain their reasoning. This phenomenon was disturbing to them, and they fought for years to help students both understand mathematical concepts and develop meaning for them. Since their primary goal was to develop mathematically literate students, their…

The purpose of this study is to reveal the metaphors of primary school students (n = 362) relating to the concept of global warming. Data collected by completing the expression of "global warming is like..., because..." of the students were analysed by use of qualitative and quantitative data analysis techniques. According to findings of…

Since the supervisor's behavior influences the productivity of the group, it may also affect the level of fulfillment of the organization's goals. It is an undeniable fact that education supervisors assume outstanding roles in the healthy functioning of the education system and in determining whether the goals set have been attained or not. Just…

Media literacy is touted as a necessary life skill for cultural citizenship, yet as it is generally practiced there is little engagement with sustainability issues. In order to gain insights into why this is the case, this research investigated how media literacy practitioners use metaphors to frame both the role of media education in the world…

The given article intends to focus on some approaches to teaching English as a second language at an advanced or proficient level. The paper primarily deals with the ways in which stylistic aspect of newspaper language can be put to use by university students thus becoming an integral part of their classroom discourse. The study aims at presenting…

In the first case study, a piece of recent BBC news reported on Chinese netizens leaving random but funny comments on a Western website attracted people's attention. A closer look at those comments reveals that understanding the Chinese netizens' comments requires metaphorical and cultural knowledge. This study starts with theoretical explanations…

Teacher educators have a very daunting task requiring currency in their discipline, curricular, policy and institutional imperatives as well as pedagogical and cultural issues. Tertiary institutions are facing increasing expectations to cater for and increase retention of underrepresented groups, whilst class sizes increase and face-to-face…

This study leads the reader on a learning journey with the heroic metaphors derived from heroic myths of today's pop culture to the views shared by aspiring administrators. Viewing the students' leadership vision of self as hero provided insight to guiding students in their personal leadership journey. By naming and describing self as hero, future…

Scientific discourse is characterized by multi-semiotic construction and the resultant semantic expansions. To date, there remains a lack of analytical methods to explicate the multiplicative nature of meaning. Drawing on the theories of systemic functional linguistics, this article examines the meaning-making processes across language and…

The use of sarcasm sometimes lessens and sometimes enhances the negativity inherent in a sarcastic statement. Using a realistic conversational format, participants read either a sarcastic or a non-sarcastic aggressive argument between same-gendered interlocutors, and rated the pragmatic goals being expressed using a range of measures taken from…

This study investigated the effect of the title and ambiguity tolerance on the comprehensibility of a non-text. To this end, ten irrelevant sentences from different texts were put together to make two seemingly cohesive and coherent texts. The two texts were exactly the same except for the fact that one of them carried a title whereas the other…

The notions of user involvement and user orientation have become popular catchphrases in innovation research and practice. Central in this research are the ideas that knowledge about users leads to better design, and that the interests of users and producers need to be aligned. In another field of research, scholars have long recognised the…

The predominance of the left hemisphere in language comprehension and production is well established. More recently, the right hemisphere's contribution to language has been examined. Clinical, behavioral, and neuroimaging research support the right hemisphere's involvement in metaphor processing. But, there is disagreement about whether…