Depending on different factors, aspects of human language such as orthography, lexicon, and pronunciation can change through bottom-up or top-down planning approaches. This article investigates Kinyarwanda language users' attitudes towards Kinyarwanda orthography change, which was implemented on 13 October 2014 in Rwanda. It also discusses the…

Conceptualizing branding as ongoing strategic efforts formulated by transnational English medium instruction EMI)-oriented universities in today's competitive Higher Education (HE) market in order to create uniqueness for their academic programs as branded commodities, this paper (a) examines the forms of branding crafted by universities in the…

This study examines the motivations of learners studying Welsh in the city of Esquel, Argentine Patagonia. Welsh is considered a heritage immigrant language in this region, given the fact that a group of Welsh settlers arrived in 1865 and established successful settlements. After a flourishing period, the process of acculturation reduced the…

Kazakhstan's decision to transition its Kazakh language from the Cyrillic to the Latin alphabet has serious implications for language policy, communication, education, inclusion, and social cohesion. This critical qualitative study, underpinned by a discourse-historical approach, employs critical discourse analysis to analyze statements of…

This paper presents the first in-depth analysis of linguistic landscape (LL) of a migrant area in Dubai. While Arabic is the official language of the country, few foreigners learn it and English has become the lingua franca that allows migrant communities to communicate. Nonetheless, English and Arabic are mother tongues to a minority of resident…

Language is commonly positioned as an economic resource. Recent debates have argued that policy interpretations of language as economic resource can potentially undermine language positioning and reduce understanding of the cognitive, cultural and social benefits of language learning. In monolingual policy contexts, such a positioning means that…

In the context of an undergraduate program in modern languages that includes the learning of French, Italian, Portuguese, and German in addition to English, this paper problematizes anglonormativity; that is, the dominant discourses of English as the taken-for-granted language of development. From the particular context of Colombia, where the…

The study proposes that Critical Multilingual Language Awareness (CMLA) can be deployed as a productive theoretical construct for scholarly activism in a country such as Pakistan where multilingualism and linguistic diversity have historically been seen as problems than assets in education. We illustrate that such activism can transform…

This paper analyzes the status of the Andalusian variety within Spanish language pluricentricity. It offers an example of the rise of new systems of normative stratification in the traditional 'linguistic peripheries' and of how the different linguistic agents deal with the vindication of social and linguistic identities. This fact makes us treat…

In 2014, Japan's Ministry of Education (MEXT) announced the Top Global University Project (TGUP), a large-investment initiative to internationalise higher education that implicitly signalled increased emphasis on English-medium instruction (EMI) at Japanese universities. Despite substantial funding behind the initiative, little research has…

This linguistic research introduces Communication Strategies (CS) which can be applied to interpret medical terminologies. Jeffrey Cordell (2019) mentions using computer interpretation is also a good way to make the terms being displayed and interpreted by certain apps. This study focused on humanized environment of clinic or hospital that…

The present paper examined the errors occurring in the use of English in the linguistic landscape of Tehran, the capital of Iran. To this end, a total of 400 bilingual (Persian and English) and multilingual signs (Persian, English and Arabic) were culled from the landscape of the city in a course of eighteen months. Having analysed all the signs,…

Multilingualism in European classrooms is the norm, not exception, and while the management of linguistic diversity is increasingly at the fore of language policy debates, policy engagement with the multilingual realities of schools continues to be inadequate, and the linguistic habitus of present-day education systems remains largely monolingual…

This paper investigates the production of space and language policy in Ras Al Khaimah, a city in the United Arab Emirates. The paper builds on recent work in socio- and applied linguistics that has made use of sociospatial concepts from human geography. It argues that researchers should not only investigate space as a factor structuring language…

This article reports on data generated from focus groups held with primary and secondary school students in which they were asked about experiences of grammar teaching and testing in the context of post-2010 reforms in England. Data from these focus groups were triangulated with a bricolage of other data, including fieldnotes, teacher surveys,…