This booklet offers guidelines for theater directors, activities directors, club sponsors, and school administrators to ensure the production of "bias-sensitive" performances that avoid presentation of bias based on gender, race, ethnicity, national origin, age, disability, or sexual orientation. The booklet: (1) discusses the issue of…

Examines the 50 year history of "Better Homes and Gardens," emphasizing the reasons for its success while numerous other magazines failed. (RB)

The film "Raiders of the Lost Ark," a timeless story about the heroic quest for a sacred object and the conflict between good and evil, employs cross-cultural, durable symbols to establish quickly a locus of motives with a large, differentiated movie audience. The archetypes of the quest and of shadow are at the core of this film; they…

Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…

Intended for newspaper managing editors, this collection of articles includes the following topics and authors: religion coverage, by Robert Bentley; arts and entertainment reviews, by Larry Fuller; restaurant reviews, by Mary Ann Thompson; getting kids to read newspapers, by Anita Sama; reaching teen readers, by Jane Bennett; and lifestyle…

Annotated film list. (CH)

Research in broadcasting has increased substantially and can be used to aid in a variety of broadcast-related decisions. This paper focuses on audience analysis, an area of knowledge necessary for deciding analysis, an area of knowledge necessary for deciding special-program content, format changes, and aspects of news programming. Topics…

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

A study was conducted to determine whether dance-trained, television-trained, and regular television viewing audiences would evaluate different approaches to televising dance differently. Three versions of a dance performance were videotaped: (1) version A, a one-camera, one-shot recording; (2) version B, a two-camera, real-time-edited approach,…

A study was conducted in which half-hour segments of prime-time network dramatic programing were tabulated for such violence-related items as: the seriousness and significance of violence, the number of violent actions in the program, and the duration of violence. Other factors considered were: audience size, share of audience, program duration,…

Generalizing from his experiences in educational television in Uganda, the author argues that in developing nations, where resources are slim, educators who have the opportunity to use television should not expend their limited time and money trying to reach a nonexistent audience, but rather should concentrate on reaching the audience that is…

Many of the more than 140 shortwave broadcasting services currently in operation have programing specifically intended for an audience in the United States, yet relatively little is known about the shortwave listening audience in the United States. This study focuses upon the shortwave listeners who regularly monitor international broadcasts. A…

The purpose of this study was to specify the major parameters of inference in the reasoning behaviors of listeners in their acceptance of conclusions of arguments in the larger process of decision-making. From the 463 undergraduate speech subjects used in the study, 60 were chosen to play the role of "speakers" and 57 were chosen to play…