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Considine, David M.; Haley, Gail E. – 1999
Connecting the curriculum of the K-12 classroom with the "curriculum of the living room," this book helps teachers and library media specialists maintain a viable program of visual (or media) literacy by presenting background information on the visual literacy movement and dozens of effective strategies and classroom activities that are ready to…
Descriptors: Advertising, Audience Awareness, Class Activities, Elementary Secondary Education
Sellnow, Timothy L. – 1991
Much progress has been made in recent decades in improving the quality and quantity of speech competition. The forensic community has endorsed a justification of forensics that emphasizes its educational value. Some critics complain that current competition structure creates detachment from educational opportunities and leads to pandering to…
Descriptors: Audience Awareness, Debate, Educational Objectives, Experiential Learning
Engstrom, Carla R.; Stricklin, Michael – 1992
A study examined the mass media usage of deaf Nebraskans. Two categories were formulated to aid in selection of respondents: "experts," composed of individuals who have special training to teach deaf persons or to teach interpreters for the deaf; and "non-experts," consisting of individuals who have had no special deaf…
Descriptors: Audience Awareness, Deafness, Information Sources, Interviews
Aiex, Nola Kortner; Aiex, Patrick – 1992
This digest addresses the question of health information and reporting in the mass media, focusing on its accuracy and on some researchers' ideas for improving the quality of the health information that is disseminated. The digest discusses accuracy in reporting, the role of commercial television, advertising, and the audiences for health…
Descriptors: Advertising, Audience Awareness, Community Education, Futures (of Society)
Wiemelt, Jeffrey – 1993
A language-centered social interactionist approach toward writing and written communication involve writing and reading as acts of negotiation. Effective writing, which enables writers and readers to construct and share understanding, is a process of interpersonal contextualization. An analysis of the working drafts and revision of the…
Descriptors: Audience Awareness, Higher Education, Interpersonal Relationship, Process Approach (Writing)
Peer reviewed Peer reviewed
Jurkiewicz, Kenneth – College Composition and Communication, 1975
Descriptors: Audiences, College Freshmen, Communication (Thought Transfer), English Curriculum
Peer reviewed Peer reviewed
Fathi, Asghar; Heath, Carole L. – Journalism Quarterly, 1974
Concludes that relatives were the most important factor for high culture music listeners while radio was the most important factor for mass culture music listeners. (RB)
Descriptors: Audiences, College Students, Higher Education, Mass Media
Dowling, Ralph E.; Nitcavic, Richard G. – 1989
A study examined the efficacy of Q-methodology as a tool to explain perceptions of the American public regarding international terrorism, seeking to identify through this methodology distinct views of terrorism and the significant variables characterizing those views. To develop their instrument, researchers interviewed 16 individuals and based…
Descriptors: Audience Analysis, Higher Education, Mass Media Effects, Political Attitudes
Beaven, Mary H. – 1989
Transformational, charismatic leadership occurs in a conflict-ridden situation, where attendant emotional travail is so uncomfortable that macro and micro structures will admit to change in efforts to relieve the tension. An inspirational message that redefines and reprioritizes deeply cherished values and the leader's role-modeling influence…
Descriptors: Audience Response, Cultural Context, Personal Autonomy, Personality
Fulmer, Hal W. – 1989
Ronald Reagan's rhetorical presidency can be summarized as a leader attempting, at virtually every occasion, to stem the dissolution of the American spirit by celebrating the country's mythic past. Such attempts were Reagan's celebration of nationalism through a particular discussion of the interrelationships between liberty, freedom, democracy,…
Descriptors: Audience Awareness, Democracy, Discourse Analysis, Mythology
Thornton, Stephen J. – 1987
Since educational criticism aims to reeducate teachers' perception in order to improve or illuminate educational practices, the audience's role is particularly important. In many ways, the intended audience determines the evidence presented. The evaluator must write the criticism in language which is meaningful to the audience (for example…
Descriptors: Audiences, Curriculum Evaluation, Educational Research, Elementary Secondary Education
Cole, SuzAnne C. – 1990
After students' interest in literature has been stirred by journal writing, it is time for them to turn their private journal writing into writing for an audience. Instead of having students write the usual responses to literature, vary their assignments by offering them creative responses, either occasionally or as an individual alternative to…
Descriptors: Audience Awareness, Creative Writing, Higher Education, Instructional Innovation
Townsend, Patricia – 1990
Speech writing can be an excellent vehicle for helping students develop writing skills. The course described in this paper blends rhetorical principles and practices from public speaking, speech composition, persuasion and public relations with "real world applications." Students work on developing purposeful communication, a consistent…
Descriptors: Audience Awareness, Higher Education, Persuasive Discourse, Public Relations
Tedford, Barbara W. – 1990
Some critics of Robertson Davies' three novels that comprise the Salterton trilogy, "Tempest-Tost" (1951), "Leaven of Malice" (1954), and "A Mixture of Frailties" (1958) complain of their creaky novelistic machinery, suggesting that they merely show an essayist, or journalist, becoming a novelist. These three novels,…
Descriptors: Audience Awareness, Authors, Canadian Literature, Characterization
Woal, Michael B. – 1982
All-news radio is an important journalistic voice for large audiences. To maximize the size of audiences, all-news programing avoids specific partisan appeals. Three aspects of the objective journalistic style are important in forming the discourse of "newsradio": legitimatization, the creation of hierarchies of values; dramatic…
Descriptors: Audience Analysis, Discourse Analysis, Information Sources, Journalism
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