This guidebook is designed as a brief introduction to the use of attitude research as a tool in the student recruitment process. Opinion and attitude research are briefly described from the perspective of the academic communicator. Topics include the following: the difference between opinion and attitude research, the two basic forms surveys…

The issue of the increased demand for child care on campus is considered, and possible institutional solutions are recommended. Since parents needing child care appear to be male students as well as re-entry women, the suggestions may be helpful in increasing educational opportunities and participation of both sexes. Topics include: advantages of…

A procedure is described for adding to the usefulness of students' ratings of college instructor effectiveness. This procedure begins with the students responding to a rating scale; in this instance a 25-item, 5-poing scale, but other scales might be used. Then the students are asked to write brief comments on three of those items which they rated…

To determine programmatic concerns to aid in the establishment or expansion of experiential education programs, a study gathered data by use of a mail questionnaire sent to nineteen experiential education programs in California, Florida, Massachusetts, and Ohio. The five constituent groups sampled were students, teachers/administrators, program…

The current prevalence of drug use among American high school seniors (classes of 1975 through 1978) was investigated through a program entitled "Monitoring the Future: A Continuing Study of the Lifestyles and Values of Youth," conducted by the University of Michigan's Institute for Social Research and funded by the National Institute on Drug…

Five questionnaire forms containing 61 items specifying potential inservice topics for public school teachers were sent to a stratified random sample of Indiana public school administrators and curriculum supervisors. The five forms differed in that, for two forms, the items were ungrouped and appeared in different orders; and, for three forms,…

Six motivational items from the North Carolina Central University freshman survey were investigated as possible predictors in the undergraduate admission equation. Equations were computed using data from 1976 to 1978, employing a double cross-validation design. A scale combining the six motivational questions was used in the equation along with…

This study, part of an ongoing effort to determine the future structure of secondary education in Northern Ireland, surveys teacher attitudes on the organization of secondary education. Questionnaires were sent to a sample of primary, secondary, and higher education teachers. Teacher opinion was divided most strongly with regard to the present…

AN INVESTIGATION WAS CONDUCTED OF THE DISTINCTIVE CHARACTERISTICS OF HIGH SCHOOL TEACHERS AS CONTRASTED WITH THEIR PEERS IN A BUSINESS ORGANIZATION. THE EFFECT OF THIS DISTINCTIVENESS ON THE PERSONAL NATURE OF TENSIONS AND CONFLICTS ASSOCIATED WITH JOB PERFORMANCE, CAREER GOALS, AND CAREER PATTERNS WAS ALSO STUDIED. ITS GENERAL OBJECTIVE WAS TO…

THE CONCERN OF THIS PROJECT WAS TO ANALYTICALLY COMPARE THE VERIDICALITY AND ACCURACY OF THE SOCIAL ROLE COGNITIONS ABOUT PUBLIC SCHOOL TEACHERS--THAT IS, HOW SIMILAR ARE THE GENERAL PERCEPTIONS OF TEACHER BEHAVIOR TO THEIR ACTUAL BEHAVIOR (VERIDICALITY), AND HOW WELL MATCHED ARE THE PERCEPTIONS ATTRIBUTED TO TEACHERS TO THE ACTUAL BEHAVIORAL…

STUDENTS, PARENTS, AND HIGH SCHOOL OFFICIALS WERE INTERVIEWED IN AN EFFORT TO DETERMINE THE REASONS WHY CERTAIN YOUTHS WHO RANKED IN THE UPPER 10 PERCENT OF THE 1965 GRADUATING CLASSES OF INDIANA HIGH SCHOOLS DID NOT CONTINUE THEIR EDUCATION. FOUR QUESTIONNAIRES WERE SENT TO SCHOOL PRINCIPALS, OFFICIALS, PARENTS, AND STUDENTS. AREAS COVERED WERE…

TO INVESTIGATE (1) THE TYPES OF SPEECH-COMMUNICATION INSTRUCTION USED IN BUSINESS AND INDUSTRY, (2) THE CRITERIA BY WHICH BUSINESS AND INDUSTRY SELECT STAFF FOR THEIR SPEECH-COMMUNICATION PROGRAMS, AND (3) THE AVAILABILITY OF CORPORATE JOBS FOR SPEECH TRAINED PERSONNEL, QUESTIONNAIRES WERE MAILED TO PERSONNEL DIRECTORS OF THE 100 LARGEST…

THE MAJOR PURPOSE OF THIS STUDY WAS TO DETERMINE IF THERE WERE SIGNIFICANTLY DIFFERENT RESPONSES TO CERTAIN ECOLOGICAL, ECONOMIC, SOCIAL AND CIVIC RESPONSIBILITY FACTORS BETWEEN PARENTS WHOSE CHILDREN PARTICIPATED IN THE HEAD START PROJECT AND THOSE WHOSE CHILDREN WERE ELIGIBLE BUT DID NOT PARTICIPATE. ALL PARENTS OF PRE-SCHOOL CHILDREN, 2 1/2 TO…

THIS PAPER DESCRIBES THE DESIGN AND INSTRUMENTATION OF A STUDY TO DETERMINE (A) THE INFLUENCE OF DIFFERENT INSTRUCTIONAL APPROACHES IN TEACHER EDUCATION UPON THE ATTITUDES, PERCEPTIONS AND BEHAVIOR OF STUDENT TEACHERS, AND (B) THE INFLUENCE OF THESE TEACHER CHARACTERISTICS UPON "MENTAL HEALTH" IN THE CLASSROOM. THREE VARIABLES WERE IDENTIFIED--(1)…

THIS STUDY INVESTIGATED THE RELATIONSHIP BETWEEN THE ORGANIZATIONAL CLIMATE IN 221 ELEMENTARY SCHOOLS AND (1) CLASSIFICATION OF THE SCHOOL BY ITS URBAN, SUBURBAN, OR RURAL LOCATION, (2) SCHOOL SIZE AS MEASURED BY NUMBER OF PROFESSIONAL STAFF MEMBERS, AND (3) ECONOMIC LEVEL OF THE COMMUNITY SERVED BY THE SCHOOL. AN ORGANIZATIONAL CLIMATE…