Noting that some public, school, law, academic, and special libraries have adopted marketing as a management tool, this paper begins by discussing marketing principles as defined by the American Marketing Association (AMA). Librarians are advised to center their marketing activities around what is known as the "4 P's" of marketing:…

Arguing that the foundation of a free civilization is an informed citizenry, this ERIC digest discusses the new challenges faced by the government and libraries in the wake of the Information Age. As electronic technology has accelerated the production and transmission of information, it has become more difficult for the average citizen to access,…

This publication provides detailed guidelines on how libraries and library associations can begin the process of lobbying in the state capital for funding or legislation. The first of three major sections covers how to use the legislative process, how to develop a government relations program, and how to select public relations tools. The second…

The implication of an ever-increasing knowledge base is that students will need to know how to select, evaluate, and utilize information. In response, a resource-based approach to learning which emphasizes learning how to learn has been recommended in curriculum guides in Newfoundland from kindergarten through the final year of secondary school,…

This study investigated the construct of effectiveness as it applies to public libraries and developed a methodology that can be transferred to other types of libraries and organizations. The research team began by compiling a list of indicators that are commonly used to gauge library effectiveness within the areas of: (1) services access; (2)…

This paper is based on two fundamental premises: (1) that the characteristics inherent in information (reproductivity, volatility, and value) combined with the technical capability provided by the new information technology (access, storage, communication, and control) have created the prospect of a new range of internal and external networking…

Librarians' work has become more challenging and complex over the past 15 years. Fifteen years ago, the telephone was a librarian's most used and most effective instrument, and librarians mostly relied on the resources within their own walls. In that era, resource sharing placed substantial burdens on larger libraries, and the resources of smaller…

Designed to give the citizens of Texas information on the 1990 White House Conference on Library and Information Services process, this book is intended to disseminate information on the White House Conference and the Texas Conference; provide information and forms to encourage conference involvement through delegate nomination and resolution…

Demographic and economic trends indicate that in the future there will be fewer teachers available to teach growing K-12 school enrollments. In addition to this, public education is also experiencing funding shortages. Distance education seems to provide a solution for both of these problems as it offers an equitable way to distribute educational…

This guidebook and annotated bibliography is designed to provide a basic listing of sources of state (Maryland), federal, and some general law for the non-law library community, and to offer some insight into the suggested approaches for dealing with legal reference inquiries. Listings of contributors and members of the Task Force on Improving…

Because libraries are so closely linked to education, they will play a fundamental role in the transition to the Learning Society proposed in "A Nation at Risk: The Imperative for Educational Reform," the report of the National Commission on Excellence in Education. The Department of Education's Strengthening Research Library Resources…

Libraries will play a key role in establishing a learning society and in halting the decline in education described in "A Nation at Risk: The Imperative for Educational Reform," the report of the National Commission on Excellence in Education. The block grant program has already aided the advancement of library and education programs,…

These guidelines are intended to assist library staff in making provisions for mentally retarded patrons. An initial assessment of the staff attitudes is recommended, followed by disability awareness exercises. Establishing contact with group homes and developmental centers is discussed, including specific steps to follow in making initial contact…

A project was initiated to develop a cooperative relationship between local adult education programs and public libraries. It was hoped that this relationship would result in greater use of library services by undereducated adults. In return, it was anticipated that libraries would refer undereducated adults to adult education programs. While all…

Ways in which academic libraries can contribute to strengthening the educational system are examined, and obstacles to be overcome or circumvented are considered. Primary focus is on the generic academic library. An overview is presented on what is known about libraries and learning, and the use of library resources. Several seminal studies are…