This paper addresses the types of gender bias stereotyping that has been prevalent in children's books and its impact on children. Results are presented of a gender role model analysis that used the International Reading Association's Children's Choices book list, and recommendations are given to help correct and balance gender stereotypes when…

An exploratory study examined relationships between interpersonal communication theory and public relations from 1970 to 1990. One hundred thirty-six public relations campaign cases recognized for excellence by the Public Relations Society of America were analyzed for applicability of seven interpersonal theoretical perspectives. Information…

A study examined the nature and extent of the instruction, application, and practice in deriving word meanings from context in a variety of basal reading series. Seven major basal reading series at the fourth-grade level (published between 1986 and 1989 and readily available) were analyzed. Results indicated that: (1) the series differed…

A study investigated why nonstandard "like" is used, how nonstandard "like" is used, and whether the users and hearers of nonstandard "like" view it as standard English. Subjects were 65 students taken from speech classes at Tulsa (Oklahoma) Junior College, Southeast Campus--53 of the students were users of…

A study examined the content of eight 1989 editions of the major basal reading series--those of Harcourt Brace Jovanovich; D.C. Heath and Co.; Holt Rinehart and Winston; Houghton Mifflin; Macmillan; McGraw-Hill; Scott, Foresman and Co.; and Silver Burdett and Ginn. The study determined how and the extent to which lessons and activities that…

A study examined a set of 78 journal articles identified as influential in technical communication (published between 1988 and 1992) and a preliminary list of 63 articles frequently cited between 1993 and 1997. The texts were organized into six topical groups: profession, rhetoric and composition, document design, social construction and…

A study developed criteria for judging state standards for the English language arts and reading and analyzed the 28 current standards documents. The criteria used for judging the standards relate to the purpose, audience, expectations, and assumptions of the standards documents; the organization of the standards; disciplinary coverage of the…

Current history textbooks include Christianity in their discussion of U.S. history. A study systematically examined the content of secondary U.S. history textbooks to evaluate the portrayal Christianity. The content of 10 of the nation's most widely used secondary U.S. history textbooks was analyzed. All excerpts dealing with Christianity in…

The International Media section of the proceedings contains the following 13 papers: "Text and Context: A Case Study of International News Discourse" (Shujen Wang); "The Future of Public Service Broadcasting in Japan and the U.K.: A Comparative Analysis" (Roya Akhavan-Majid); "Reinventing Freedom of the Press: The Search…

This content assessment project is designed to determine what social studies content should be tested on national standardized tests and how that content should be defined. Sixteen historians, political scientists, and social studies educators were interviewed to identify key concepts. In a second phase, the cultural literacy rationale for content…

While "Captain Planet and the Planeteers" has won numerous awards and is currently the number one rate household animated children's television program in the United States, the contradictions and complications of instilling environmental values in children through the medium of television are apparent. A content analysis of 15 episodes…

Faced with a smaller pool of qualified high school graduates, American colleges and universities have been forced to adopt aggressive marketing and recruitment processes. One of the most often applied communication techniques is the production and distribution of image or recruitment videotapes, or video brochures. A study applied a content…

A study investigated the extent to which positive moral values are included in reading and social studies textbooks. Random samples of social studies textbooks (published by Harcourt Brace, D. C. Heath, Scott Foresman, Silver Burdett and Ginn, and McGraw-Hill) and reading textbooks (published by MacMillan/McGraw-Hill, Harcourt Brace, and Houghton…

A study examined whether prime-time television shows have an effect on the image of reading and/or reading activities through their content. The sample consisted of 39 third-grade students in a suburban area of New Jersey. A survey was presented for background information and the top three prime-time television shows were selected. Subjects viewed…

Because the fast-growing Hispanic population of the United States has little political and economic power (a problem which has been linked to a lack of media attention to this group), a study sought to determine to what extent Miami's Spanish-language newspapers provided Hispanic angles to the l988 presidential primary. Miami's two…