Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Suggests advertising as a strategy to increase school publication budgets. Offers rules for student publication advertising. (MS)

Argues that the tobacco industry deliberately uses advertising to influence young people to experiment with tobacco. Advertisements in sports, entertainment and sex-oriented magazines, outdoor advertising, and promotions in youth-oriented movies are all intended to influence young people. Lists actions individuals can take to reduce the influence…

Examines the process by which real estate developers construct rural images of urban places, exploit anti-urban, pro-rural, and pro-community sentiments, and commodify and appropriate the established meanings of places. Uses Chapel Hill, North Carolina, as a case study. Contains 47 references. (SV)

Presents a case study classroom exercise using the theme of price/non-price competition and based on a poster advertisement of the Eurotunnel. Recommends this exercise for use with fourth year General Certificate of Secondary Education (GCSE). Suggests the follow-up activities of class discussion and designing an advertising campaign. (KO)

Presents exercises that introduce issues of advertising. Activities are designed for a variety of levels. Uses recent advertising data from a number of large corporations. Provides information concerning additional resources. (KO)

A $1.75-billion contract giving one television network the rights to broadcast National Collegiate Athletic Association Division I men's basketball for eight years is greeted with nonchalance. Concerns focus on interinstitutional and interleague competition, the future of sports advertising, and how the revenues will be spent. (MSE)

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

Investigates how much and what type of information college students receive from the media about drugs. Interviews were conducted with 228 students using the message discrimination protocol. Results are discussed in terms of the audience receiving fear and fight messages rather than clear, accurate information necessary to make informed decisions…

Analysis of the enrollment procedure for a study of an intensive, community-based diabetes management program revealed that persons who declined initially were slightly older and lived further away from the study site. Recruitment strategies were compared, revealing that press releases and newspaper advertisements were the most effective. (JPS)

Analyzes minority representation in housing display ads in 30 metropolitan daily newspapers (the biggest newspapers in the most diverse cities). Finds only a third of those papers complying with the Fair Housing Act, while the other papers do not meet the legal standard for minority representation in housing ads even halfway, and seven papers had…

Examines the relationship among the advertising industry, the actual "reality" of working women, and sociocultural constructions of female gender identity immediately before, during, and immediately following World War II. Finds that advertisers returned to prewar versions of social reality immediately after the war. (SR)

Referee design offers a rich field for social and cultural analysis. The preponderance of foreign-dialect advertisements in New Zealand (NZ) broadcasting is discussed and concluded to reflect a small nation's focus on the prestige of other culturally powerful nations and the comparative lack of NZ linguistic diversity. (24 references) (LB)

Surveys faculty in advertising and public relations. Finds that they feel treated fairly by their chairs, but unfairly by some colleagues in their departments as well as in other departments, and by the field's leading association. (SR)

Describes a two-week unit on the language of advertising. Maintains that students can learn to imitate the language of advertising to their advantage as writers of arguments. (SR)