States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)

Deconstructs the "kiddie porn" media frame used by the industry and mainstream media to characterize Klein's ad campaign. Extends scholarship on the construction of youth in the media, showing how the kiddie-porn frame produces and reproduces common-sense beliefs about the nature of youth. Suggests a metadiscourse encompassing the…

Proposes a turn toward "social-process rhetorical inquiry" in composition, a turn that requires further pedagogical adaptations of cultural studies methodologies in writing classrooms. Notes that the social-process heuristic is based on a cyclical model of writing processes, a model comprising cultural production, contextual…

Evaluates three commercial computer-based language translation programs' translation of a university social sciences telephone survey from English to Spanish. The three programs, "Spanish Scholar,""Spanish Assistant," and "Spanish Amigo," were rated as unacceptable in their quality of translations by native and near-native Spanish speakers. (nine…

Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic…

Examines the influence of negative political advertising frames on the thoughts and feelings undergraduate students generate in response to campaign advertising. Finds that participants were more likely to generate cynical comments and hold politicians accountable for the country's ills when reading candidate theme advertisements than ad hoc issue…

This special advertising section provides information on the document imaging resources of Matrix Imaging, ImageNow, and The College Board. Contact information for the companies is provided. (EV)

For the last 15 years, the Education Policy Studies Laboratory has studied trends in schoolhouse commercialism and has found that this practice is increasingly pervasive and diverse. The manifestations of marketing in public schools include incentive programs, such as Pizza Hut's "Book It!" program; contracts that grant soft drink and junk food…

In rural parts of the nation, such as McCool Junction, Nebraska, schools are taking creative steps to lure new students to local schools in their quests to keep those schools open and their communities intact. Elsewhere, towns and school districts in Kansas are giving away plots of land for home sites. Districts in Kansas are drawing new students…

This article seeks to contrast two constructions of teachers and teaching in England. The first construction is to be found in government documentation, which privileges a technical-rational approach. The second is to be found in film and advertising for the profession, where the teacher is represented as an altruistic and charismatic subject. In…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…

This article examines the way in which selfhood is constructed in direct-to-consumer advertisements for antidepressant medications. The sample consists of advertisements that appeared in nine popular magazines between 1997 and 2005, television commercials that ran between 2003 and 2005, and online promotional Web sites. The analysis is divided…

Induction and mentoring have been described as the processes during which new professors become integrated into the teaching profession. Both are particularly important in advertising and public relations education, where a large number of new faculty hires are former practitioners. A survey of 113 Association of Schools of Journalism and Mass…

A study examined the role of ethics in advertising and public relations courses. A questionnaire was sent to 183 colleges and universities that offer major fields of studies in advertising or public relations, and 134 institutions responded for a return rate of 73%. Results indicated that: (1) nearly all (97%) of the respondents affirm that the…