Identifying what is, and what is not an advertisement is the first step in realizing that an advertisement is a marketing message. Children can distinguish television advertisements from programmes by about 5 years of age. Although previous researchers have investigated television advertising, little attention has been given to advertisements in…

Liberal arts universities are under mounting pressure to maintain their position of relevance in an increasingly technological and economically competitive world, while professional journalism is steadily losing ground to social media. This essay argues that a new partnership between journalism schools and the academic community would be…

Collaboration and coteaching with classroom teachers and campus specialists are the cornerstones of a successful school library program. Whereas collaboration is the process of planning a lesson or unit of instruction, coteaching suggests a much deeper level of collaboration--one in which both the teacher and campus specialist (be it school…

This work examines the interlocking strategies of scientific entrepreneurialism and academic capitalism in cutting-edge innovations in molecular biology, biomedicine, and other life sciences deployed in research and the development of high-end skin whitening and anti-aging cosmeceuticals. Skin whitening products and anti-aging cosmeceuticals are…

Purpose/Objectives: The school nutrition environment includes food policy and practices, advertising, and presence of competitive foods (CF). CF provide schools with revenue; however, CF decrease National School Lunch Program (NSLP) participation and reimbursement as well as the nutrient density of children's diets. Local wellness policies (LWPs)…

Researchers point out gender differences in the adoption and use of technology. Men tend to be the early adopters of computer technologies, whereas women are thought of as laggards. Several writings exist that identified ads in the media as gender biased. Thomas and Treiber, who examined race, gender, and status in popular magazines, indicate that…

This article reports how some colleges in the National Collegiate Athletic Association (NCAA) men's basketball tournament have produced unlikely commercials. One of them is Drake University, which has a TV ad that consists entirely of a series of numbers, words, phrases, and stylized drawings in two shades of blue instead of the usual pictures of…

The objective of this study was determine if the inclusion of Canadian-style graphic images would improve the degree to which adolescents attend to, and subsequently are able to recall, novel warning messages in tobacco magazine advertising. Specifically, our goal was to determine if the inclusion of graphic images would 1) increase visual…

Background: The purpose of this paper is to use data from the Global Youth Tobacco Survey (GYTS) conducted in Bogota, Colombia, in 2001 and 2007 to examine changes in tobacco use among youth 13-15 years of age. The current tobacco control effort in Bogota will be accessed relative to Colombia ratifying the World Health Organization Framework…

Attitudes towards environmental issues are influenced by many factors, including what is learned in formal educational settings such as schools and more informally, through such sources as the media, interaction with family and friends and our everyday lived experiences. This study investigated children's ideas about the environment and their…

There is an absence of research on the commercial advertising of gambling as it relates to casinos. This study examines print, radio, television and point of sale casino ads that aired in Canada. Using quantitative and qualitative methods we analyze a convenience sample of 367 ads that aired or were printed in 2005 and 2006. Our findings indicate…

The purpose of this study was to compare the production processes and approaches for user engagement of virtual environments created for learning or commercial and entertainment purposes, specifically through online games and 3-D online spaces. This study used a qualitative, multiple case study approach based on interviews with developers of…

This study identified and analyzed how those responsible for filling vacant superintendencys identify and recruit applicants for the position of school superintendent in Minnesota, notwithstanding the factors that lead to the diminished pool of potential candidates. The study affirmed the shortage of superintendent applicants in Minnesota,…

The aim of this study was to examine the effectiveness of various types of parental communication in modifying children's responses to television food advertising. In a combined diary-survey study among 234 parents of 4- to 12-year-old children, I investigated how different styles of advertising mediation (active vs. restrictive) and consumer…

Through this descriptive qualitative study of institutional advertisements aired on television during the 2006-2007 college football bowl season, I sought to understand the messages communicated by colleges and universities to external audiences. The findings demonstrate the focus on selling the private benefits of higher education and call into…