Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

This guest perspective argues that converting in-person summer pre-college program participants into matriculated, degree-seeking undergraduate students at that same institution is a multi-step process that involves: 1) strategic pre-college program recruitment, 2) a curated and well-rounded summer pre-college experience that is both academically…

The COVID-19--induced moratorium on campus visits allowed faculty from University of Missouri's Agricultural Education & Leadership (AEL) program and Missouri Extension time to reconsider our campus visit structure and be more purposeful in our recruitment efforts. We organized a showcase to expose high school students to career paths and help…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

Historically, community college enrollment is impacted by the economy--the better the economy, the less students seek a community college education. The enrollment at Marion Technical College (MTC) in Florida generally has followed this trend. Prior to COVID-19, the economy in the United States was seeing unprecedented growth and, thus, MTC's…

The "Like Me: Diversifying the Educator Workforce" program was developed at Lourdes University to address the disparate proportion of teachers of color in local classrooms as compared to the students of color. To gauge the impact of "Like Me" recruitment efforts, faculty at Lourdes University conducted a qualitative study…

In "More Essential Than Ever," researchers Davis Jenkins, Hana Lahr, John Fink, Serena C. Klempin, and Maggie P. Fay center US community colleges as critical to upward mobility and workforce development in their communities, highlighting new practices these institutions are using to build high-quality programs and support students'…

This study adapts the English Social Mobility Index (smi) to the Scottish higher education system, addressing the distinct socio-economic and policy landscape of Scotland. The analysis evaluates the role of Scottish universities in promoting social mobility by examining access, retention, and graduate outcomes, using data tailored to the Scottish…

Public affairs programs have long aimed to advance public service education. First defined as preparing public servants for government employment, public affairs programs have expanded to advancing the public interest and governance across all sectors. While modern public affairs programs have become more expansive in how they define public…

This brief is part of the Affirming Equity, Ensuring Inclusion, and Empowering Action initiative. This brief--which draws on a thorough review of existing research, original data analysis, and conversations with institutional leaders and experts--urges college leaders and admissions officials to address longstanding inequities in college access by…

The global market and ever-changing economy have led to a demand for high school students to be college and career ready. One way to assist students in reaching this goal of being college and career ready is through the implementation of dual enrollment programs. Dual enrollment programs allow high school students to earn college credit while…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…

The number of international students that travel abroad for their tertiary education has increased dramatically in the last twenty years. Responding to this increase in international student demand and internal motivations for prestige and financial resources, universities in the US have developed international enrollment management offices to…

The study's problem was that despite implementable educational policies and procedures (P&Ps) in tertiary-level institutions, recruitment, enrollment, and student retention (RESR) continue to decline in the Caribbean Common Market Countries (CARICOM). The relevant, challenging concern is that CARICOM tertiary-level students at a higher risk of…

There are many benefits to being involved in a school-based agricultural education program (SBAE). Engagement of students in SBAE programs provides students with a milieu of opportunities; as such, it is imperative to determine strategies for recruitment and retention that are impactful. Research surrounding the recruitment and retention of SBAE…