Parents of young children routinely search for child care and early education (CCEE). Nationally, approximately 30 percent of households in 2019 with a child under six years of age reported searching for CCEE in the past 24 months (Kabourek 2024). Parents arrange CCEE so they can work or attend school and to support their child's learning. Yet searching for and selecting CCEE is often complex. Parents often consider many factors such as their budget and schedule, their personal preferences, and the local CCEE options available to them (Sandstrom et al. 2024). To help families searching for CCEE, the federal government and state and local agencies offer consumer education. Consumer education provides information about CCEE in different ways so that parents can make more informed decisions. To understand whether consumer education information and resources are developed and shared in ways that best meet families' needs, the authors explored how parents search for and select CCEE and the resources they find most useful. As part of the Consumer Education and Parental Choice in Early Care and Education project, the authors led virtual focus groups with parents of young children who recently searched for CCEE. They lived in unique community settings across six different locations in the United States, from large cities to small towns and U.S. territories. This brief summarizes the experiences that parents shared and the strategies they recommended to help families who are searching for CCEE.