Fulfilling requests for media content in support of classroom and faculty research activities is demanding for academic libraries. Libraries strive to meet requests for media while working with challenges such as intellectual property license contracts, advances in digital communication technologies and copyright issues. This article provides an in-depth look at the changing demands of collections and services in addressing faculty requests for media, and outlines both a collection and a service strategy developed by librarians at the University of South Florida Libraries to provide faculty and students with access to diverse media titles in formats ranging from physical to streaming.