This study examines the coverage of adult education (AE) in Tanzania's print media between 2016 and 2021, focusing on four newspapers: "Mwananchi," "Habari Leo," "The Citizen," and "Daily News." These newspapers were selected for their diverse contents and national reach. The study adopted a mixed-method approach, combining the Agenda Setting Theory with content analysis to examine news, features, editorials, and opinion articles related to AE. Moreover, an explanatory research design was employed, which involved engaging 50 key informants. AE coverage was event-driven, with 60.3% being news articles and 39.7% consisting of features, editorials, and opinions. This coverage contributes to a limited public comprehension of AE, hindering its recognition as an essential part of the national agenda. This study recommends enhancing awareness, providing specialized training and creating pull-outs for AE.