The influence of the German picture magazines and their editors and photographers on publisher Henry Luce and his staff during the early years of "Life" magazine has been overlooked. However, there is strong evidence in the Time, Incorporated, archive files indicating that the year Kurt Korff spent as a consultant to the company's newly…

Information in this directory of mass communication researchers in Denmark, Norway, and Finland is taken from questions which were distributed in the fall of 1977 and completed by the researchers themselves. Graduate students who are either working on research grants or have published academic papers on research in the field are included. Separate…

"The Ladies' Home Journal" and its founder Cyrus H. K. Curtis are often praised for establishing significant and lasting standards of reputable advertising in the United States. These standards include banning the profitable but offensive advertising of patent medicines, vouching for the integrity of advertising contained in the…

THIS ANNOTATED BIBLIOGRAPHY IDENTIFIES A BASIC LIBRARY FOR THE PERSON DESIRING TO INTERPRET, CONDUCT, OR DIRECT RESEARCH ON EDUCATIONAL MEDIA. (MS)

A SURVEY OF EDUCATIONAL MEDIA RESEARCH IN 19 LATIN AMERICAN COUNTRIES WAS CONDUCTED AND ASSESSED. ITS PURPOSE WAS TO IDENTIFY, REPORT, AND DISSEMINATE INFORMATION ON THOSE AGENCIES AND PERSONNEL ENGAGED IN SUCH RESEARCH. A PRELIMINARY ANALYSIS DETERMINED WHICH AGENCIES WERE CONDUCTING OR HAD ACCESS TO EDUCATIONAL MEDIA RESEARCH. A QUESTIONNAIRE…

A SERIES OF STUDIES WAS UNDERTAKEN, DIRECTED TOWARD EXPLORATIONS OF INTERRELATIONSHIPS AMONG MEDIA, PROCESSES (INSTRUCTIONAL PREREQUISITES), CONTENT AND APTITUDE VARIABLES, AND ACHIEVEMENTS. EMPHASIS THROUGHOUT WAS ON (1) THE COGNITIVE DOMAIN AND (2) PROBLEMS INVOLVED IN APPLICATION OF KNOWLEDGE TO A PRACTICAL TEACHING SITUATION. "THE…

THE REPORT, THE SECOND OF A SERIES (ACCESSION NUMBERS ED 003 239 THROUGH ED 003 241), INCLUDES SEVEN APPENDIXES TO AN EARLIER STUDY. THE APPENDIXES ARE TITLED, (1) PROBLEMS OF MEANING AND REFERENCE IN BLOOM'S TAXONOMY, (2) SCALE FOR APPRAISING A MODEL, (3) EXPLORATION OF INTERACTIONS AMONG INSTRUCTIONAL CONTENT AND APTITUDE VARIABLES, (4) AN…

THE REPORTS UNDER ACCESSION NUMBERS ED 003 239 AND ED 003 240 ARE SUPPLEMENTED BY THIS DOCUMENT. THREE APPENDIXES ARE INCLUDED. THE FIRST SHOWS INTERCORRELATIONS AND FACTOR LOADINGS FOR 27 MEASURES USED IN A STUDY OF SYMBOLIC LOGIC. THE SECOND PROVIDES THREE PROGRAMED INSTRUCTIONAL BOOKLETS IN THE FIELD OF STATISTICS FOR GRADUATE COLLEGE STUDENTS…

This paper presents a preliminary analysis of survey research data concerning the characteristics of magazine editors and magazine operations. The specific areas addressed are: the professional and personal characteristics of magazine editors; the extent to which editors become involved in and control the full scope of magazine editorial…

Marshall McLuhan's thesis that the "media is the message" can be criticized from two perspectives: that communication can be divided into content and media, and that media is the element that most affects human consciousness. The weight of numerous illustrations are to the contrary. Furthermore, the assertion is so broad that there is no…

Learning through the use of symbols presupposes the ability to think visually, including the perception, structuring, processing, and transformation of visual images. Since children process high volumes of visual messages, especially via television, schools should restructure curricula to include objectives in visual literacy, specifically the…

A limited overview of some media related factors, this document should be helpful to the learning center manager who lacks extensive experience with media. It discusses important theoretical factors associated with media selection and summarizes research concerning the use of color and of motion in learning. Descriptive information concerning…

Lists some of the jargon adapted to journalism and media research from the social sciences and behavioral science research. (RB)

A report of a research project on the presentor's image and effectiveness. (Author)