Considers some building-level public relations ideas that work with various publics--students, staff, parents, general taxpayers, and others. Presents 20 ideas, already proven useful and representing a variety of starting points, from which people can shape their own programs to suit their personal needs. (Author/RK)

What might we look to as a more helpful approach to solving educational communication problems? Suggests that educational administrators adopt a comprehensive strategy rather than react to problems only when they arise. Describes six basic concepts that comprise that strategy. (Author/RK)

Develops a typology of persuasive attack strategies. Identifies two key components of persuasive attack: responsibility and offensiveness. Describes several strategies for intensifying each of these elements. Applies this analysis to "Dateline NBC"'s allegations that Wal-Mart's "Buy American" campaign was deceptive. Concludes…

Finds that electronic mail messages with socioemotional content were generally avoided in downward and diagonal communication but were more commonly sent by nonmanagers and younger people, who were less often involved in decision making. Shows that socioemotion use was positively related to perceived quality of work. (SR)

Presents results from two studies surveying managers, finding that the top three competencies considered when hiring college graduates for entry-level positions are oral communications, problem solving, and self-motivation; and the oral skills most important for entry-level graduates are following instructions, listening, conversing, and giving…

Explores ethical issues heightened by use of technology, and examines a means for managing these ethical concerns. Argues that ethical problems are not inherent in technological advances, but rather it is how human beings choose to use these new tools that may lead to ethical dilemmas in business contexts. (SR)

Tests in international environments models previously developed within United States high-technology organizations. Demonstrates that relationships among organizational culture themes, employee values, organizational communication activities, and perceptions of a variety of organizational outcomes are similar but not identical for United States…

Proposes a framework for using experiential programs to facilitate community building through individual and organizational learning. Discusses single-loop and double-loop learning by individuals and organizations, use of reflection and metaphors, program design, and dialog as an approach to creating shared meaning. Contains 21 references. (SV)

Advises that public health professionals use a matrix called the logical framework to plan programs--it helps define and appraise the relationships among activities and results. Finds that factors used to judge the success of a program must be explicitly defined in advance. (PA)

Presents examples of the discourse of construction industry personnel involved in workplace basic education in Brazil. Reports on the perspective of the workers/students and on the experiences and the vision of those who implement the educational programs. Identifies the limits of the schooling process and the difficulties inherent in the present…

Responds to communication scholars' increasing call for scholarship that yields meaningful responses to contemporary problems, thereby enriching public and private discourse and practice. Proposes the theory of the firm as one important frame for analysis, for it confronts key organizational questions at the heart of corporate scandal. (SG)

Defines "community conversations" as discussions which take place after performances in communal spaces, with audience members and artists speaking as equals. Outlines egalitarian qualities which define the best community conversations. Proposes that when an academic program or cultural institution is reconsidering its role in the community, a…

Reports the experience of one teaching team's attempt to implement a "philosophy of choice" into a large lecture course at a major university. Assesses students' willingness to embrace innovation in the classroom, how choice-based learning impacted student self-assessed learning, and what considerations students take into account when selecting…

Describes the history of a multi-instrument approach for auditing the communication behavior of organizations. Notes that with the advent of the Internet, limitations of survey research have virtually been eliminated. Outlines four necessary steps involved in a Web-based communication survey. (PM)

Suggests that organizational communication educators should become more conscientious about applying scholarship within academic communities--in the home departments as well as other units within institutions. Argues that educators should become more proactive about helping students to apply what they are learning in the courses. (SG)