Develops a theoretic description and definition of, and explores a wholistic approach to, public relations. Provides process models to consider quantitative and qualitative aspects of public relations behavior and permit analysis within and across subsystems or between subsystems and environment. Offers a definition of public relations which…

Describes a strategic plan developed at a community mental health center, the Summit Center for Human Development, to deal with its own survival while public demand increases, and federal and state programs are cut back. Examines current and prospective services and outlines directions for enhancing the mandated and optional services provided…

Areas in library and information science which need to be addressed by the Library Association of Australia are explored in three articles. The need for information skills education within the school community, the formulation of a national information policy, and financial management of the association are discussed. (CLB)

Some of the themes and issues raised at the 50th Anniversary Conference of the Library Association of Australia are summarized in two articles. Highlights include historical development of the association, achievements in professional standards and recognition, and the need for policies to guide future development. (CLB)

Presents an organizational strategy for effective delivery of required computer technology to management. The nature of the technology is identified, the relationship between technology and information resources management is examined, and the shortcomings of traditional systems approaches are discussed. (24 references) (Author/CLB)

An evaluation of a counseling center must examine its goals, activities, and impact and determine the desired balance among preventive, remedial, and developmental objectives. (MSE)

The value and limitations of conceptualizing evaluation as a decision-oriented research and appraisal activity is discussed. The decisional contexts of evaluation projects is examined in terms of a comparison between two models of organization decision making. Certain remedies for problems arising from attempts to enhance decisional relevance of…

Stresses the importance of a proper rationale for reorganizing or establishing community education units, which can serve as the basis for the goals, programs, and services of the unit. Considers the effects of a community-oriented rationale on college mission and institutional integrity, faculty/staff, planning and finances, and students. (AYC)

Reports that strategic planning is as important to continuing education as it is to business. Discusses planning for continuing education as it relates to modifying programs and markets to reach organizational goals.

This article discusses the major steps taken by the Association of Research Libraries, OCLC's Major Microforms Project, the Research Libraries Group, and various libraries to ensure the successful bibliographic control of microforms. Action plan of subcommittee of Association of Research Libraries Resources and Technical Services Division is…

This study was conducted (1) to describe the nature and magnitude of allied health education program directors' organizational and professional commitment and (2) to determine the utility of these measures in explaining variations in the job satisfaction of these professionals. (Author/CT)

Discusses objectives set forth in "Status of Librarianship in the USSR" adopted by Decree of Presidium of Supreme Soviet of USSR of March 13, 1984, to consolidate Leninist principles of library work as unified system. Organization of country's libraries, effective formation of library collections, library services, and bibliographic…

Enumerates changing external conditions and internal organizational problems in community colleges resulting in a paradox involving institutional mission and structure. Lists steps for positioning community colleges as the key provider of specified programs/services through carefully defined linkages with public- and private-sector organizations…

Strategic planning defines the university's mission, scans the environment and identifies challenges and opportunities for the university, assesses institution's strengths and weaknesses, sets priorities, and outlines strategies for achieving goals. Strategic planning at the University of Miami is discussed. (MLW)

Reports on an examination of the transfer function a sample of 10 private/independent junior colleges. Reviews data obtained through analyses of college catalogs and available descriptive information and through survey research focusing on college goals. Reveals evidence of the private/independent junior college's commitment to the transfer…