Shows significantly higher levels of news exposure across all media channels during the Persian Gulf War compared to a year-and-a-half earlier. Finds that both exposure to newspaper and to cable and PBS news programming were positively related to levels of knowledge about the war. Discusses the effectiveness of information dissemination by various…

Contributes to scholarship on news coverage of political campaigns by examining how Michigan's nine largest daily newspapers covered the 1996 presidential campaign. Finds that stories were significantly imbalanced in favor of Dole. Finds that chances were nearly even that any encountered story was one sided, but two-sided stories were likely to be…

Contributes to scholarship on mass media's role in generating public confidence. Discusses the current crisis of confidence, confidence as "faith-together," varied routes by which media confer status, and ways both journalistic expose and public debate can generate cynicism and undercut public confidence. Sketches three types of civil…

Studies the prevalence of five news frames in the four national newspapers and three national television outlets with the highest audience ratings in Holland. Finds the most common frames were, in order of predominance, attribution of responsibility, conflict, economic consequences, human interest, and morality. (NH)

Offers a response to Kozma's article and his views on educational technology. Maintains that Kozma focuses too much on technology-driven instruction and learning and over-emphasizes the role of media research. Discusses the role of technology and considers the future of academic programs in the field, particularly doctoral programs. (LRW)

Offers suggestions for making effective videos for academic or commercial presentations. Highlights include focusing on the objective of the video; communicating the intended message; limited use of special effects; showing versus telling; careful use of narration; use of humor; and endings. (LRW)

Uses a theoretic model of attention to messages to guide a series of laboratory/field experiments involving mass media, classroom instruction, and health interventions. Draws on individual differences in need for novelty as a basis for identifying target audiences likely to engage in health-risk behaviors and as a guide for designing messages…

Investigates uses and gratifications of the World Wide Web and its impact on traditional mass media, especially television. Identifies six Web use motivations: entertainment, social interaction, passing of time, escape, information, and Web site preference. Examines relationships between each use motivation and Web affinity, perceived realism, and…

Contributes to scholarship on journalism and economics, using economic theory to develop a long-run standard for comparison of newspaper profits. Compares profits earned by 15 publicly-owned newspaper companies during an 11-year period to publishing company profits and to yields from government and corporate bonds. Shows that average newspaper…

States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)

Deconstructs the "kiddie porn" media frame used by the industry and mainstream media to characterize Klein's ad campaign. Extends scholarship on the construction of youth in the media, showing how the kiddie-porn frame produces and reproduces common-sense beliefs about the nature of youth. Suggests a metadiscourse encompassing the…

Analyzes questionnaires and dream reports of 241 undergraduate students for the presence of media figures in their dreams. Finds that media figures appear as friends, collaborators, or associates rather than as celebrities. Suggests that viewers do not enter television scripts in their dreams, but incorporate media figures into their own life…

Finds that "modernity,""technology," and "youth" predominate in Chinese advertising in the 1990s, and the dominance of "quality" in 1990 was superseded by "tradition" in 1995. Finds that symbolic values from Eastern and Western cultures occurred more frequently in 1995, implying that contemporary…

Reports on a visual content analysis of 1,104 Gulf War-related pictures. Finds that a narrowly limited range of images (with a special emphasis on cataloging military weaponry and technology) dominated the pictorial coverage. Suggests that the scarcity of pictures depicting ongoing events in the Gulf contradicts the impression of first-hand media…

This study assessed deaf and hearing students' comprehension of captions with and without visuals/video. Results indicate that reading grade level is highly correlated with caption comprehension test scores. Comprehension of the deaf students was consistently below that of hearing students. The captioned video produced significantly better…