A study compared the perceived value of a product by children who had viewed a commercial with that of others who had examined the product. Data indicate that, when television commercials exaggerate the virtues of the products, boys are more apt to be misled by the advertising claims than girls. (JEG)

This report covers the results of the fiscal year 1996 (October 1, 1995 through September 30, 1996) CPB (Corporation for Public Broadcasting) Public Television Programming Survey. This biennial survey, conducted since 1974, categorizes and analyzes trends in public television programming. Program carriage information was provided by TV Data via…

The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…

This paper presents a redefinition of the term "television," examines problems of determining the effects of television on children, reviews research on possible effects of TV on children, and concludes by focusing on prosocial, educational programming. The argument is made that because we are immersed in the phenomenon of television, we…

Research investigated parents' opinions about children's television (TV). Questionnaire respondents were mainly parents of children ages 2-6; mothers outnumbered fathers 9:1. Results included the findings that children watched TV an average of three hours a day; this varied little throughout the country and between those viewing Public…

This paper pursues issues of pedagogy, place and queer phenomenology in the context of what might be meant by the term "after-queer" or "what falls outside queer" as we currently theorise, practice and locate queer. Inspired by Sara Ahmed's account of how bodies become oriented by the ways in which they take up time and space,…

Exposure to different forms of narrative media may influence children's development of theory-of-mind. Because engagement with fictional narratives provides one with information about the social world, and possibly draws upon theory-of-mind processes during comprehension, exposure to storybooks, movies, and television may influence theory-of-mind…

This paper investigates the effect of music on the communication improvement of children with developmental disabilities. Forty subjects (18 boys and 22 girls) 7-12 years old, were divided into an experimental group (n = 20) which participated in music therapy activities and a control group (n = 20) which was discussing and watching television,…

In a world where students and the general public are likely to access historical information from a television program, film, or even video game, it is important to equip students with the ability to view historical representation critically. In this essay we present arguments for using film to engage students in rigorous and authentic social…

Children living in poverty are 1.3 times as likely as non-poor children to experience reading difficulties and lack key oral experiences that contribute to early literacy development. The purpose of this research was to study the effects of viewing commercially available educational television with closed captions. Seventy second- and third-grade…

This book could be a useful supplement in any course dealing with television, such as mass media, communication, film, and humanities. The book is divided into six sections. "The Impact of Television" discusses the impact of television on society, the broadcast media, the Federal Communications Commission, public broadcasting, educational…

In this series of National Public Radio interviews, individuals from education and television broadcasting discuss the use and abuse of television by schools and the influence of television on children in home viewing. It is asserted that television is and will continue to be watched, and therefore it is necessary to learn how to deal with it. By…

The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics identified by Marshal McLuhan. Television audience…

KQED is the community-supported, non-commercial public television station for the San Francisco Bay Area and Northern California. A telephone survey was conducted to determine the size, composition, and general viewing patterns of the station's audience and to ascertain what programs were or were not popular. A total of 11,538 telephone interviews…

A 1955 survey of the effects of television on 10 to 14 year-old children in Great Britain is reported. A discussion of the problem investigated is presented first--the impact of television on children. Next a summary of the main findings is offered detailing the amount children view and the way in which different children react to television. A…