Psychographic analysis--combining demographic and attitudinal characteristics into groups and looking at variations in those characteristics--is useful in newspaper research to expand theories of media publics. One effective segmentation strategy (used at Minnesota Opionion Research Incorporated--MORI) is to divide the population into four groups,…

In fall 1987, the public information office at Kishwaukee College conducted a survey to determine the type and quantity of local newspaper coverage received by the college in relation to the amount of informational material the office supplied. Nine newspapers were monitored over an 8-week period to track the appearance of news stories, special…

A study examined American newspaper coverage of the Harvard Medicare Project proposal of 1986, a major health policy proposal calling for comprehensive reforms in the national health program. Using Burrelle's news clipping service which includes every daily newspaper (over 1500) in the United States, all 75 newspaper articles on the project from…

Historically, radio broadcasting has been affected by innovational, social, technological, and economic change. For instance, FM (frequency modulation) radio emerged out of a desire to free broadcasting of static noise common to AM (amplitude modulation) signals. The eventual response by AM was to improve the technology of the signal. The inquiry…

Focusing on the sex roles portrayed over commercial radio targeting adolescents, a study conducted a content analysis of two radio stations in the Washington, D.C. market (the two stations held an average share of 30 to 35 percent of the adolescent audience in that area). The content analyzed included the advertisements, disc jockey (DJ) chatter,…

This research report examines the current use in secondary schools of the Internal Revenue Service's (IRS) nine-chapter booklet, "Understanding Taxes," and the complementary six program videos, "Tax Whys," and offers suggestions for updating the video programs. The review begins with telephone interviews of the IRS Taxpayer…

Changing from a non-profit foundation to a for-profit corporation, "Ms." magazine recently passed through a transitional phase, transforming its image to attract more advertisers. Four issues published after the fifteenth anniversary issue, when the new image was introduced, illumine both the hegemony of patriarchal capitalism and the…

A study was done to describe the typical new consumer magazine that was published in the United States between 1979 and 1983 and to determine the relationships between those magazines still being published (as of 1984) and those that ceased publication. A content analysis of 234 new magazines utilized circulation figures, commonalities of first…

Al Hester's communication model sees news flow as being primarily dependent upon national rank in the hierarchy of nations, dominance and weakness of nations, and economic and cultural factors. A sample of 37 newspapers was content analyzed in a study extending this international news flow concept to the intra-national level to determine whether…

A study was undertaken of specialized magazine editors' perceptions of audience characteristics as well as the perceived role of their publications. Specifically, the study examines the relationship between the editors' perceptions of reader problem recognition, level of involvement, constraint recognition, and possession of reference criteria and…

Content trends were analyzed in more than 3,000 articles in two selected special interest magazines ("Audubon" and "Environment") and two general audience magazines ("Time" and "Saturday Review") for the period 1959-1979. Through this analysis, the study examined the role of the two media types as well as…

A study examined how statehouse reporters covering the 1982 session of the Indiana General Assembly used information sources. Specifically, it focused on reporter reliance on key senate leaders, on the visibility of those senators in published stories, and on the institutional images transmitted in stories in which those and other senators were…

A study was conducted to determine the images of the media held by members of a state legislature. Specifically, it examined the legislators' perceptions of differences in print and broadcast news media performance, and differences in coverage of the legislature in the home district and on a statewide level. Questionnaires containing demographic…

The role pictures and graphics can play in making Telidon, a Canadian home information retrieval videotex service, a viable communications medium is discussed. This report concentrates on contributions of theories of perception and cognition to knowledge of how different kinds of visual images can most effectively be used on Telidon. The issues of…

Print news media coverage of Jesse Jackson's 1984 presidential campaign was analyzed to determine whether publishers followed their roles as liberal, moderate, or conservative publications in their coverage. It was hypothesized that print media coverage would be similar across publications regardless of editorial slant, because of the dominance of…