A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…

Like all television programing, programs for children are aimed to produce profit. Since cartoon shows are inexpensive, they are staples of children's television. These programs can offer sponsors a pure, undifferentiated audience at which to aim commercials for toys and breakfast cereals. In addition to cartoon shows, children watch "Sesame…

The BBC (British Broadcasting Corporation) during its period of monopoly television, the coming of ITV (independent television), the reaction and adaptation of the BBC to a competitive situation, and the effect on British television programing are the subjects of this history of British television. (RH)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

Provides a simple, descriptive "weather map" of children's use of television. (Author/IRT)

"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

To eliminate misunderstandings between the worlds of education and broadcasting, it is necessary to recognize five myths: (1) The major force in educating the young is television itself; (2) the sheer amount of time children spend on television is more important than time spent in school; (3) television and education are the same thing; (4) more…

Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The…

THE PURPOSE OF THIS STUDY WAS TO LOCATE CLOSED-CIRCUIT TELEVISION (CCTV) INSTALLATIONS IN EDUCATIONAL INSTITUTIONS ACROSS THE UNITED STATES, COMPILE A DIRECTORY OF THESE INSTITUTIONS, DESCRIBE THE EQUIPMENT AND FACILITIES IN USE, LOCATE PATTERNS OF UTILIZATION OF CCTV SYSTEMS, AND DESCRIBE THE DEVELOPMENTAL PROCESS OF THIS NEW FORM OF EDUCATIONAL…

Reviews research related to the effects of television on children. The topics of imitation, distraction and television violence are addressed. (RAO)

Reviews existing Canadian television networks, their hours of programing and amount of Canadian content, then focuses on programing for children including advertising regulations. Growing interest in television research on cognitive and achievement patterns is cited. (RAO)

As soon as the educational objectives of a proposed Instructional Television System (ITV) have been determined, professional technical advice should be obtained. In planning a system, there are many choices possible between various television production systems, transmission systems, reception facilities, and video recorders. The system chosen…