The results of a recent Harris poll, as reported by the Director of Research for the Corporation for Public Broadcasting (CPB), suggest that the way people use television has changed: people who watch tend to do other things while watching. While this may be true of commercial television, the same poll indicated that viewers of public broadcasting…

The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their…

The Public Broadcasting Service (PBS) in order to obtain feedback about its programming, conducted an extensive survey of PBS television station managers which secured information about programming, system use and development, and PBS departmental evaluation. The general consensus was that programs were better balanced and developed than station…

Investigates differences among children, young teenagers, and adolescents in television viewing program preferences, attitude about the medium, and motivation to use television. (Author/JEG)

Analyzes 521 "TV Guide" cover stories from 1970-1979, examining their power to influence television audiences. Asserts that, although viewer options increased substantially throughout the 1970s, "TV Guide" failed to keep pace with those changes. (MM)

The current and potential impact of television as an educational instrument is examined. Excellence and problems in both public and commercial broadcasting are cited. (LBH)

The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)

Additional investigation is required to determine how children can be aided in developing (1) a more mature perception of the action on television and (2) the ability to distinguish between reality and fantasy. (MM)

Television is reshaping the ways in which people view themselves and others. (DD)

Illustrates public television's early commitment to children's programming, discussing the popularity of "Sesame Street" and noting other shows launched under Joan Ganz Cooney, president of CTW from 1970 until 1988. Discusses the erosion of television network ratings by cable television in the mid '80s, and concludes by posing questions…

The complete text and pictures of a slide/tape and videotape presentation explain Prime Time School Television (PTST), a non-profit organization, with emphasis on the active role of participants in utilizing prime time programs in everyday teaching-learning situations. PTST encourages teachers to recommend and use evening television programs as…

THE FOUR MAJOR EFFORTS OF THE OREGON EDUCATIONAL TELEVISION PROJECT WERE SUMMARIZED. THE REPORT (1) RECOUNTED THE HISTORY OF THE RESEARCH EFFORT, (2) SUMMARIZED THE SECONDARY SCHOLARLY PRODUCTS OF THE PROJECT, (3) ABSTRACTED RELATED PRELIMINARY REPORTS, AND (4) PROVIDED GENERALIZATIONS BASED ON DATA COLLECTED DURING THE COURSE OF THE STUDY…

Various ways of presenting science on television are discussed in this anthology. The "real world imperatives" of commercial television are shown to severely limit science programing. The influence of economic factors on independent production of television documentaries and on network coverage of science news is also explained.…

A study of four public television stations was conducted in 1972 as part of a Ford Foundation research project. The major focus of the study was on WNET-TV, a very high frequency (VHF) station. The viewer population was sampled by random telephone dialing. In 5025 interviews, questions were asked concerning viewer characteristics, viewing hours,…

The television director's job is to convey the meaning of the action which passes before his camera so that it is clear, its content is engrossing, and its presentation achieves the desired result. This textbook concentrates on the pictures and flow of action which are the director's tools for achieving his effect. The emphasis is on pictorial…