The nature of the acculturation of the Korean ethnic group into U.S. society is defined and the relationship between the acculturation pattern and the mass media behavior of that ethnic group is examined in this study. The study hypothesizes that mass communication is the underlying power in acculturation by which an individual accumulates control…

A survey of persons who wrote letters to the Cleveland public television station regarding the Watergate hearings revealed that presentation of the Senate hearings improved PTV's image in the minds of some viewers. A content analysis of the letters written to the station indicated that 49 percent of the writers specifically stated support for…

Although advertisers and marketers can expect stronger controls in all West European countries, especially by governments, they must be alert to country-by-country differences. Political moves to the left in any country will hasten controls. Consumerism is militant in some countries, practically dormat in others. Although self regulation is strong…

In this theoretical working paper, an attempt is made to pull together the two areas of cognitive information processing and emotional arousal, in order to provide a fuller framework for examining media effects. The development of a cognitive-behavioral index is proposed as a research tool resulting from this merger of areas, as are a number of…

A project was designed to evaluate the comprehension and effects of a program about a Russian collective farm presented in three segments over Finnish television. Subjects were Finnish citizens; most were also farmers. Data on effects and comprehension were collected by telephone survey, field interviews, mail questionnaires, a viewing test with a…

Abstracts of 28 articles, collected by the Suburban Press Research Center, are provided in this paper. The articles discuss various aspects of the suburban press: pretrial coverage; news coverage for adolescents, the family, and the aged; editorials; education news; business news; crime coverage; consumer information; the formation of policies…

The multiple image presentation format investigated in this research review refers in most cases to the use of more than one image, with or without audio synchronization, on a single screen or multiple screens, with slides or any appropriate media mix to accomplish a predetermined learning task. Studies reviewed are divided into three categories:…

This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, compares the demographic characteristics of the public-television viewer and the public-radio listener. Data gathered in the 1976 Roper Reports, which…

Seven studies of the ability of blind students (grades 4-12) to use tactile maps are reported in the last volume of a three-volume final report. The first study involving 36 blind students is explained to have suggested that line tracing and shape recognition skills differentiated good map readers from poor ones. The second study is reported to…

Suggestions are offered for using multimedia (a number of different media) and multiple-image (more than one image at a time) presentations to make training programs more effective. Electronic equipment, described and pictured, includes multimedia programmers, controllers, and dissolvers. (Author/MS)

The multimedia, documentary approach for secondary social studies programs is discussed as having more advantages for students than the verbal and written communication teaching methods presently being used. (ND)

Reports that most collective behavior events reported in the New York "Times" are described in terms of emotionality and anonymity of membership and are alleged to be violent and spontaneous, and that there are significant rank-order correlations between the reported presence of control agents, reported violence, and attributions of spontaneity.…

Examines coverage of the abortion issue prior to, during, and after the 1973 Supreme Court decision legalizing elective abortion in daily newspapers in Boston, Chicago, Los Angeles, New York, and Washington, D.C. Considers the effect on news coverage of local religious composition, income levels, race, and abortion rate. (GW)

Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…