Examines the Western territories that had newspapers in 1880 with those that did not to determine the factors that led potential publishers to accept or to reject a location. (FL)

Notes that while less than half of the radio stations in the United States have used the President's weekly radio broadcasts, they have nonetheless been widely covered by CBS, NBC, and the New York "Times." (FL)

Concludes that managing editors depend primarily upon face-to-face communication to reach newsroom employees. (FL)

Concludes that the processes involved in gathering information can of themselves affect some of the assessments that journalists make of their sources. (FL)

Describes a study indicating that the core of reporters covering higher education consistently and well is too small. Discusses recommendations given by the subjects to increase the number of writers giving consistent attention to higher education on daily newspapers. (HTH)

Contends that academics have much to offer as consultants to the rapidly developing electronic media. Discusses fees, opportunities, methodological considerations, and ethical concerns. (PD)

Reveals that assertive employed women read more magazines overall and more news and hobby and craft magazines than do nonassertive employed women. (FL)

Concludes that frequent movie goers use previews more than any other information source as the basis of their selections. (FL)

Discusses the effectiveness and reliability of the cloze procedure and its usefulness as an advertising copy-testing technique. Concludes that it can distinguish more memorable from less memorable messages. (FL)

Presents a sampling of ERIC documents on mass media, grouped under the following headings: (1) Theory and Research; (2) Instruction, K-12; (3) Instruction, PostSecondary; and (4) Newer Horizons. (PD)

Surveyed teenagers (grades 7-12) about their drinking behavior, their exposure to alcohol advertising, relevant demographic information, and other communication influences. Concluded that exposure to alcohol advertising is significantly associated with teenage drinking behavior and intentions. (PD)

Reviews the progress of mass media effects research since the 1930s. (PD)

Concludes that after Rhodesia hired a public relations firm to advise it, negative comment about that country declined sharply in the "New York Times," although news of violence there remained virtually the same. (FL)

Investigates a survey on the role of the daily press in Swedish society and reveals divergent views of societal roles and concerns. (MH)

The story of Senator Thomas Eagleton and the media's exploitation of his mental illness is investigated in terms of media power and future policy re: the media. (JC)