This study of children's understanding of commercial audio and video network techniques which are designed to communicate the balanced breakfast concept indicates that children show a general lack of concept understanding. Thirteen references are cited. (Author/MER)

Discusses four alternative ways to look at television's effects on the viewer rather than the simplistic model of television as the input and the viewer's reaction as output: types of television and their educational applications; characteristics that determine programing, forces shaping program development, and the individual's reception of…

Discusses the problems of evaluating the ability of public television to perform a teaching role. (JMF)

Noting that little has been said about "TV Guide's" performance in telling its readers about television, a study examined how the magazine presented television during the 1970s, a critical period in the development of American television. All "TV Guide" covers from the 1970s were examined, and each cover story was categorized…

Network policy, for the past several years, has been to preface many controversial programs with a general advisory warning that "this material may not be suitable for all family members." A random sample of the general public was surveyed in order to determine the usefulness of the current warning system. Only one-fourth of the adult…

Consistent with the objectives of previous research investigating ways of increasing the range of program choice to television viewers, this study explores the possibilities of taping the original cable broadcast of programs from local commercial and noncommercial stations and repeating them on otherwise empty cable channels at times that would…

THE PROBLEM OF THIS STUDY WAS TO FIND THE AUDIENCE OF EDUCATIONAL TELEVISION (ETV) AND TO STUDY IT IN DEPTH. THE AUDIENCES OF EIGHT ETV STATIONS - REPRESENTING THE PRINCIPAL TYPES OF OWNERSHIP, ALL SECTIONS OF THE UNITED STATES, AND BOTH VHF AND UHF CHANNELS - WERE STUDIED AND ANALYZED. IN EACH OF THE TEST COMMUNITIES, SAMPLES WERE DRAWN FROM THE…

The goals of this Pennsylvania Public Television Network (PPTN) project were to define target audiences, assess program impact, and utilize this information in making programming and promotion decisions. This audience research study was originally conceived as a 3-step program: (1) ascertaining audience size and composition, (2) characterizing and…

A sample of 422 students from grades three through eight in Vermillion, South Dakota, schools completed a questionnaire about their television-viewing habits, including a day-by-day record of the amount of television viewed over a two-week period. Analysis of results indicated that the school population had an average of two television sets per…

The Federal Communications Commission (FCC) Report and Policy Statement on Children's Television Programs summarizes the findings of a series of hearings held in response to a petition of Action for Children's Television (ACT), urging that the FCC prohibit sponsorship and commercials in children's programing, forbid product mention by program…

The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up…

A request by Senator John O. Pastore for an inquiry into the effect of televised crime and violence and anti-social behavior by individuals resulted in the formation of the Scientific Advisory Committee on Television and Social Behavior. The committee report consists of the conclusions reached by 12 behavioral scientists after a review of 40…

The educational broadcaster today is like a man trying to ride two horses at once--the one horse is broadcasting technology and the other is education. The history of educational broadcasting has been marked by a succession of new technologies launched before the older ones were fully understood and used. The effect of the Corporation for Public…

This report, the last in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Discussion centers on the methodological procedures used in collecting and evaluating…

Outlines the structural characteristics of transactions which substitute video linkage for face-to-face communication, including time, space, visual conventions, and participant behavior. Suggests why this form of electronic interconnection will probably continue to grow in use and complexity. (JMF)