Students need to be taught how to use the media effectively if they are to operate intelligently in a society that is highly media oriented. In order to deal with media, students must understand why media operate as they do and what the attendant consequences are. (BRR)

Points out that advances in research include field experiments and panel studies permitting the use of nonexperimental causal-inference techniques. Notes that the scope of recent research has expanded to include cognitive processing of televised information and other types of effects (e.g., children's concepts of social reality). Suggests…

Traced the flow of foreign news from two U.S. wire services into 11 Indiana small dailies. Concluded, among other findings, that small newspapers used foreign news items in proportion to the number of items they received from the wire services. (PD)

Concludes that magazine readers prefer less realistic reproduction of simple, not complex, photographs. (FL)

Analyzes Judge Potter Stewart's voting record on First Amendment cases and concludes that he is one of the strongest supporters of the First Amendment on the Supreme Court. (FL)

Reports that immigrants to Hawaii use the news media to assist in acculturation and to retain cultural pluralism. (FL)

Concludes that people with cable television tend to use all news media more extensively than those without it, but that cable greatly reduces the audience for news on local television stations. (FL)

Provides a framework for the analysis of mass media audience behavior using a communication rules approach. Discusses (1) the theoretical characteristics of the rules perspective and its relevance to the study of human communication and (2) the rules perspective in mass communication: television viewing rules in the family and society. (PD)

Details a study that investigated how middle-aged housewives responded to different age portrayals for different age-oriented products in advertisements. Concludes that there was a clear interaction between age-orientation of product and age of model in an advertisement, but no pervasive "younger is better" effect. (FL)

Concludes that while the interest in science news has been increasing, the coverage of such news by most newspapers has not significantly increased in two decades. (FL)

Argues for reversing emphasis on uses and gratifications research in favor of an expectancy model which holds that selection of a particular medium depends on (1) the expectation that the choice will be followed by a message of interest and (2) the importance of that message in satisfying user's values. (PD)

Analysis of the coverage given by 35 newspapers to United States-Soviet Union relations during 1934-41 reveals that newspapers with the most interest in foreign affairs expressed the opinion that Stalin had abandoned the idea of world revolution, while those with less interest viewed him as an imperialist. (FL)

Summarizes the results of a survey of reader attitudes concerning the usefulness of publications provided by the Association for Education in Journalism (AEJ). (RL)

An analysis of the professional orientations of 116 male and 91 female news photographers suggests that women news photographers are as professional as their male colleagues. (GT)

Describes conflicting findings about whether print advertisements are generally informative or persuasive; suggests research needs in this area. (GT)