A comparison of the data from the 1976 "Editor and Publisher" poll regarding newspapers' editorial endorsements with data from a survey of the nation's voters suggests that the poll overstates the partisanship of the press and its Republican bias. (GT)

Discusses conceptual problems with the traditional approach to the study of news bias; reports on a study conducted with 73 college students, which yielded data supporting the thesis that what news consumers see as biased news is often material that is discrepant with what they already believe. (GT)

Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…

Identifies four "types" of newspaper readers. Suggests ways editors can attract these readers. (RL)

Secondary analyses of data gathered in a national study of United States journalists yielded information about variables that predict professional and organizational commitment. The factors selected for analysis were found to explain organizational commitment better than professional commitment. (GT)

A study of the diffusion of news about the Mormon Church's approval of Blacks for the priesthood revealed that "shocking" good news can ignite the interpersonal communications system, that news has more credibility when obtained from media than when obtained interpersonally, and that people use mass media to verify news obtained…

Although the position of women on weekly newspapers appears to be better than in some other sectors of journalism, women still occupy a lower position than men within the weekly newspaper structure: they generally are paid less, have less control over their newspapers, and are not as likely to hold management positions. (GT)

Content analyses of a Massachusetts and an Oregon daily newspaper revealed that the newspapers covered causes of death in very similar ways, overreporting violent, often catastrophic causes of death and underreporting diseases. These biases in coverage corresponded closely to people's judgments of causes of death, as determined in a previous…

Reports that the coverage of women's sports in "Sports Illustrated" did not increase from 1956 to 1976, although women's active participation in sports did. (GT)

Offers an analysis of the interaction between research and programing in public radio and television licensees, examining the impact of ascertainment and research procedures on public station program planning and evaluation. It is suggested that even without regulations, most stations would continue with some form of ascertainment and research.…

Points to characteristics that differentiate the college press from commercial media, mentions trends in past research on college publications, and discusses three areas in which there is a need for further research: readership, reader preference, and content trends. (GT)

Discusses the interactive role supervisors and directors of school media centers must assume and processes which they must implement in order to maintain their positions in the educational setting. Article uses examples of supervisory interface in the Cleveland Public Schools with social studies, research and development, and community resources.…

A survey of 901 Oklahoma high school students suggests that students spend more time with broadcast media than with print media but that they turn to print media for certain types of information. (GT)

An analysis of questionnaire responses of television and newspaper reporters in Minneapolis/St. Paul reveals that a substantial proportion felt restricted by a "straight" news role, that the reporters were self-critical of their abilities, and that a large minority confessed to weaknesses that do not fit with popular stereotypes of…

Reports results of a survey of 208 members of the Associated Press Managing Editors Association (APME) regarding five areas: newsroom structure and the managing editor, newsroom manning levels, managing editor job descriptions, how managing editors spend their time, and managing editor job-related activity patterns. (GT)