Compiled after interviews with vocational educators at urban and rural joint vocational schools, comprehensive high schools, and career centers considered to be successful at marketing vocational education locally in Ohio, this handbook contains information on successful marketing activities that other local educators can undertake. Section I…

Assessing the current state of writing instruction for the business world as well as promising developments of theory and practice in this expanding field, this book contains 14 articles by nationally known leaders in this teaching specialty. The first section of the book, looking at the writing process as it applies to professional writing,…

A study analyzed responses to indirect imperatives in a large doctor's office, looking specifically at superior-subordinate relationships in an organizational setting in order to see if there are different responses to indirect and direct imperatives, and what those differences involve. Twenty hours of interaction were audiotaped and observed…

A review of the literature on coordination between organizations tested the assumptions that coordination is "good," that coordinated efforts are more effective than the efforts of individual organizations, and that various coordination strategies work equally well. The literature review revealed that the development of the coordination concept…

The mass media as interdependent parts of a larger social system both control and are controlled by other subsystems. The various combinations of control, in turn, determine the functions the media system will serve. In the 1960's, the Cuban mass media underwent frequent change that reflected the volatility of the revolutionary process. Today,…

A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

This paper discusses Program Management (PM), a decision-making process which uses a diachronic, idea-generating communication mode. Decision making according to a PM model entails obtaining a mandate or authorization, identifying the problem, exploring for knowledge and generating solutions, reviewing proposals and developing resources,…

This paper proposes a theoretical approach to mediated communication in organizations. It is argued that the man/machine interface in mediated human communication is better dealt with when a comprehensive theoretical approach is used than when separate communication devices are tested as they appear in the market, such as video-teleconferencing.…

This paper defines and discusses the nature of management; outlines the primary management functions and activities, emphasizing the importance of communication and coordination to successful management; and examines the place of communication as a management function in the library setting. After a discussion of the key role of coordination in…

A study examined whether rhetorical sensitivity--a goal-directed way of thinking about communication, emphasizing rhetorical invention adapted to both audience and situation--was practiced and useful in supervisory communication. Data were collected from two manufacturing plants, three libraries, and two hospital nursing departments. The…

Intended to help potential graduate students in communications choose the university that best suits their needs, this paper presents the results of a survey of universities offering programs in organizational communication. A general geographic and demographic description is included for each of the 18 responding universities. The survey…

Recent developments in telecommunications technology have made possible local information networks that can connect individuals within organizations of any size, configuration, or purpose. To better understand the impact of such technology, a study of a recently implemented computer based messaging system (CBMS) was undertaken at a large, private…

It is suggested that to communicate effectively, evaluators in museum settings must be collaborators with the people they intend to influence, understand the inherent conflict of interests, and design an evaluation which enhances interstaff communication. Four factors are considered essential for conducting a successful evaluation: (1) the…

Surveys of businesses and business managers indicate that developing communication skills within organizations is a priority. Communication consulting exists over a wide spectrum of activities that include guest speaking, conducting workshops, and conducting management training programs. These three processes can include a "canned program" that…

The examination of the conventionality of discourse at speech communication conventions reveals the ideological commitments of these conventions. The symposium, conference, and congress differ from the convention in that at such meetings the participants are interested in generating concrete experience, while at conventions, participants are…