The National Center for School and College Television conducted a survey and a conference to assess television materials now being offered in social studies education. Questionnaires (125) were sent to educational television stations, closed-circuit television facilities, public school systems, and state departments of education. These…

The author analyzes Dr. H. J. Skornia's criticism of his essay, "The Failure of Educational Television." He clarifies the meaning of his statement that ETV must take lessons from commercial television and suggests that educational broadcasters make greater use of communication theory and research in audiovisual instruction in preparing their…

In an effort to assess the potential impact of cable television on broadcasting statistical techniques were used 1) to estimate cable penetration, 2) to build a model describing how the audience divides its viewing among available signals, and 3) to assess relationships between audience and revenue and between revenue and programming. These…

The parent form of the instructional television questionnaire consists of eight questions to be answered by circling either yes or no and a request for additional questions suggested for inclusion in future editions of this questionnaire. (For related documents, see TM 002 621-626, 628-635.) (KM)

A three-part petition was filed in December 1974 with the Federal Communications Commission (FCC) which presented the first serious threat to public broadcasters' exemption from the FCC's multiple-ownership rules. The petition requested a revision of the rules that permit multiple ownership of noncommercial educational stations within a single…

Reports that 30 percent of those individuals watching a news broadcast were viewing it on nonlocal stations provided by cable television. (FL)

Contends that the negative qualities of prime-time television are the impersonal products of the economics of commercial broadcasting. (GT)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

Discusses a study to determine if anticipatory reactions contribute significantly to children's television-viewing behavior. Four form complexity variables (set, shot, verbal interaction, and modal complexity) and two visual/verbal interaction variables (congruence and independence) are studied using groups of children 4 to 5 years old and 7 1/2…

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

The purpose of this research was to determine young children's comprehension of selected TV program content. The subjects were 210 children in grades K-2. All subjects in groups of five, were shown segments from four TV programs: a scalloped potatoes commercial, a "Batman" and Robin episode, a news story on the MIG-25 and a segment of the…

Conventional predictors of television viewing have been shown to give only a partial picture of adult viewers and nonviewers of public television. This report summarizes the results of a telephone survey, conducted in Chicago, Denver, and Boston, that attempted to determine whether public television viewing is related to other patterns of adult…

Trends from the past decade and predictions through 1980 on total television penetration (percent of American households with television), number of sets per household, color television penetration, and cable television penetration lead to a number of tentative predictions. First, advertisers must expect that network station audiences and average…

DEVELOPMENT AND DEMONSTRATION OF TELEVISED EDUCATIONAL PROGRAMS FOR DISADVANTAGED PRESCHOOL CHILDREN AND THEIR TEACHERS WAS ACCOMPLISHED. A SERIES OF 56 CHILDREN'S PROGRAMS AND A SERIES OF 24 PROGRAMS FOR INSERVICE TEACHERS WERE DEVELOPED AND EVALUATED. THE PROGRAMS FOR CHILDREN, CALLED "ROUNDABOUT," PROVIDED EXPERIENCES AND GUIDED…