Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…

The contents of this report represent a digest of activity by the San Diego Area Instructional Television Authority from the organization's inception in 1966 to 1969 when the Title III Grant expired. Each year the Authority provided instructional television to some 250,000 students and teachers. The report includes information relating to…

This study deals with the economics of children's television within the institutional structure of the broadcasting industry, the framework for developing public policy in commercial broadcasting, and the fundamental economic forces affecting the direction of the development of the industry. Chapters (1) delineate the basic economic model of…

A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…

The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Europe are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a…

The results of a field study, a controlled experiment, and clinical observations on the educational effects of "Sesame Street" on Israeli children are summarized in this report. An overview section presents the general format and major findings, the next section describes the background setting of the studies, a method section covers the…

The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Eruope are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a…

This report traces the development of the National Citizens Committee for Broadcasting (NCCB) in its attempts to make broadcasting better serve the public interest. The committee first became active in 1967, when President Johnson's proposals and recommendations for funding the Corporation for Public Broadcasting were meeting resistance in the…

This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…

In response to public criticism of television broadcasting in the Federal Republic of Germany, audience dependency, network research findings, and broadcasting's role in society are discussed. A policy of unbiased programing in consideration of party-political pressure is reaffirmed, and some orientation points for future television work are…

Studies in Minnesota and Maryland indicate an interaction between television and reading. Previous research cited suggests that the relationship is not exclusive. Educators should make use of such findings to support the use of technology. (Author)

Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)

Discusses ways the television can be used in building language skills in the classroom. (MM)

Discusses two studies to teach children to be more critical of commercial appeals by showing them instructional films that teach how commercials attempt to persuade. Indicates that those who view the most television gain most from the films. (JMF)

Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)