Discussion of the influence of violence in the media, especially on children, presents a multidimensional analysis of factors contributing to violent behavior which makes it possible for violence in media to have its effect. A psychological analysis is offered through a discussion of the film "The Bad Lieutenant". Contains 51 references.…

Objective: To describe how content analysis of the news assists media advocates. Methods: A description of how findings from the Berkeley Media Studies Group's research on how 2 public health issues have been portrayed in the news has informed media advocacy. Results: For media advocates, the research suggests they make themselves available to…

Finds that education is the dominant factor in determining exposure to information about the Palestinian-Israeli conflict and that exposure is the most important predictor of knowledge about the conflict. Concludes that newspaper use is more important than television news viewing in gaining knowledge. (FL)

Special events defined as being "newsworthy events" are becoming a way of American life. They are also a means for making a lot of money. Examples of special events that are cited most frequently are often the most minor of events; e.g., the open house, the new business opening day gala, or a celebration of some event in an organization.…

This volume is a blend of media research, cognitive science research, and tradecraft knowledge regarding video production techniques. The research covers: visual learning; verbal-auditory information; news broadcasts; the value of motion and animation in film and video; simulation (including realism and fidelity); the relationship of text and…

A study tested effects of motives, communication style, and licensing (whether the practitioner is licensed or not) on public relations practitioners' reputations. Impression management theory suggests that perceived motives and self-interests may explain the poor reputation sometimes attributed to public relations practitioners. Subjects, 585…

Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles (published in 1995) related to the knowledge and practice of public relations. The annotated bibliography is divided…

This study examined 122 juvenile books to determine how current authors and illustrators portray books, reading, and writing and how this portrayal reflects current literacy theories and recommended instructional practices. The theoretical framework of this study is grounded theory (GLaser and Strauss, 1967). Categories which emerged from the…

A national study was conducted concerning factors which influence the funding of college and university noncommercial radio stations as perceived by station directors. A pilot-tested mailed collection questionnaire was sent to a random sample (415) of the 1192 stations designated as noncommercial. A follow-up mailing and phone calls to…

Part of the limitation of educational radio stations rests in the lack of adequate funding, although college and university noncommercial radio stations annually seek funding on campuses throughout the United States. Extending the results of a national survey concerning factors which influence the funding of college and university radio stations…

The importance of visuals to communication is nothing new. Visuals attract more attention, convey more information more quickly, and are more memorable and possibly even more believable than text. What is new in communication is the extensive use of visuals in on-line publications. While visuals take a long time to materialize on the computer…

Noting that "one-third of all graduates of university public relations programs go to work for non-profit organizations" (Kelly, 1993), this paper focuses on the issues of accountability and assessment faced by nonprofit organizations with corresponding methods of evaluation. First, the paper demonstrates the extent of nonprofit…

The Magazines section of this collection of conference presentations contains the following 15 papers: "'National Geographic Magazine' and the Vietnam War: Did We Just Get Pretty Pictures?" (John W. Williams); "Free Speech at All Costs: A Short History of 'The Masses'" (Chris Lamb); "Newspapers Locally Edited Magazines…

A study examined similarities and differences between the reactions of Baby Boomers (age 29 to 47) and members of Generation X (age 17 to 28) to 35 objectionable magazine advertisements. In an earlier study, 29 students in an advertising campaigns course ranked the objectionable advertisements (identified by students in an introductory course) by…

The purpose of this study is to integrate categorical and dimensional approaches to emotion and examine both the effects of emotional type and of the emotional dimensions of valence and arousal on memory for television messages. Subjects, 105 freshmen and sophomore communication students at a Western university participating in the experiment for…