The abstracts presented herein represent the most significant of several hundred from the Educational Resources Information Center's (ERIC) collection. These were identified by a computer search of the subject of instructional television and serve to update an earlier bibliography published by the same author in April 1972. The compilation seeks…

This testimony presents evidence of children's television advertising excesses and abuses. The testimony points out that the average TV-watching child sees more than 22,000 commercials a year, and that on the programs most popular with children large numbers of over-the-counter drugs and hazardous products are advertised. The history of private…

Discussion of the financial and organizational problems of the Office of French Radio and Television (O.R.T.F.) and the effects of these problems on French television viewers. (PMP)

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

THE GROWTH AND PROGRESS OF EDUCATIONAL TELEVISION IS DESCRIBED. GRANTS FOR THE CONSTRUCTION OF NONCOMMERCIAL TELEVISION (TV) BROADCASTING STATIONS (EDUCATIONAL TV FACILITIES ACT), GRANTS OF SURPLUS PROPERTY UNDER THE NATIONAL DEFENSE EDUCATION ACT HAVE AIDED THE GROWTH OF EDUCATIONAL TV. GREATER USE IS MADE OF EDUCATIONAL TV BECAUSE OF GREATER USE…

A BRIEF PRESENTATION OF THE MERITS AND PROBLEMS INVOLVED WITH EDUCATIONAL TELEVISION IS GIVEN. INCLUDED IS A DISCUSSION OF THE RELATIVE ADVANTAGES OF CONVENTIONAL AND CLOSED CIRCUIT SYSTEMS, WITH RESPECT TO INITIAL AND OPERATING COSTS AND PERFORMANCE. THIS ARTICLE APPEARED IN THE SEPTEMBER, 1966, ISSUE OF THE AMERICAN SCHOOL BOARD JOURNAL. COPIES…

TECHNICAL STANDARDS FOR EDUCATIONAL TELEVISION TRANSMISSION WERE DISCUSSED. SUBJECTS COVERED WERE (1) THE LIMITATIONS AND POTENTIAL OF PRESENT TELEVISION EQUIPMENT, (2) AN INTERCONNECTION NETWORK FOR EDUCATIONAL INSTITUTIONS, (3) TECHNICAL FLEXIBILITY AND VARIOUS EDUCATIONAL NEEDS, (4) FREQUENCY BANDS AVAILABLE FOR THE INTERCONNECTION OF…

The state of commercial, educational, and instructional television in West Germany is described, with emphasis on the facts that advertiser support has not restricted quality and that public support has not meant government control. (LS)

Three Federal Communications Commissioners (FCC) filed supplementary statements to the FCC Children's Television Report, elaborating on their individual views. Commissioner Benjamin L. Hooks concurred in the proposed limit on commercial minutes in children's programs, but suggested a lower figure. He also suggested that commercials be…

The ideal promotional effort for an educational television (ETV) station is dependent on a professional approach to the problem. This means that each ETV station should employ a public relations manager and should keep him informed about all major station decisions. The Public Broadcasting Service (PBS) has a campaign of its own to bring attention…

This mail questionnaire is designed to ascertain personal and demographic characteristics, TV and ETV viewing habits, and reasons for those viewing habits. It contains 22 items. (For related documents, see TM 002 621-630, 632-635.) (KM)

The programs of American television during the 1947-1958 period are chronicled in this volume with pictures and short descriptions of most of the top shows of the time. The period was chosen to cover the time when television was a young and innovative medium, with much live programming. (RH)

Potential profits in terms of advertising supports and audience size are usually the determinants of what entertainment programs are broadcast on television. Interviews conducted with children, adolescents, and adults show that understanding of this economic basis for the selection process for entertainment programming increases with age. This…

The first of three phases to provide the Pennsylvania Public Television Network (PPTN) and its seven component stations with information and procedures for defining, estimating and characterizing audiences, as well as developing programs and assessing reactions to them, this study concentrated on establishing audience definitions. The basic…

Discusses the impact of television and the other mass media in terms of the relationship between figure and ground and the relationship between the hemispheres of the brain. (DD)