Concludes that the mass media in Yugoslavia tend to reinforce existing ethnic attitudes rather than inculcate more universal, less-parochial values. (RB)

Concludes that relatives were the most important factor for high culture music listeners while radio was the most important factor for mass culture music listeners. (RB)

This experimental comparison of the advertising effectiveness of television, movies, radio, and print finds no support for McLuhan's idea that television is a "cool" medium and movies are a "hot" medium. (RB)

Concludes that high media users consider themselves less informed, view themselves as less serious, and prefer less personal solutions to problems. (RB)

A research paper which questions whether watching color television at home affect the way children respond to the presence or absence of color in presentations at school. (Author/HB)

To conceptualize public opinion as something other than "mere aggregation" of individual opinions requires systemic models that identify component parts of public opinion and their structural/functional relationships. Operationalization requires asking respondents not only their individual opinion, but also their perception of public…

Issues and procedures for applying computers to the study of learning from text are discussed in this paper, which notes the advantages and disadvantages of using authoring aids to develop instructional programs, and examines the implications of schema theory for designing effective computer screen displays based on research on text learning.…

A study examined the similarity or dissimilarity between the "New York Times'" editorial position on Iran and Iranian affairs and the official United States foreign policy towards Iran as reflected in the "Department of State Bulletin" for the period of 1968-1981. Each piece was categorized by major category and sub-category by…

This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

A study examined the uses and functions of broadcast sports programming as compared with in-person attendance of sporting events by focusing on the motivations, behavior, and attitudes of audiences toward such activities. Subjects, 219 students from a major western university, completed a survey instrument. Findings indicated that: (1) sports…

In the mid-1980s, the National Association of Broadcasters (NAB) reformed the National Radio Systems Committee (NRSC) as a liaison between receiver manufacturers and amplitude modulation (AM) broadcasters to promote unity in upgrading AM transmission and reception, and to aid AM in narrowing the sound quality gap with frequency modulation (FM). In…

A study examined whether the media in Louisiana have reflected current media trends of emphasis on crime news, focusing on crime news content in the 24 Louisiana daily newspapers. Since a key part of the research was the comparison of trends in newspaper accounts of crime and the reported crime rate, the 22 communities with daily newspapers were…

This paper examines the Philippine transition of power as a communication event where the role of the print and electronic media is juxtaposed to cultural and political-economic determinants. The paper attempts to describe the similarities and differences between culture and communications in the Philippines and the United States. An…