Describes the implications of research designed to focus on within-commercial differences, use a variety of response measures, employ a non-reactive viewing situation, measure behavioral as well as verbal responses, and provide data that creative people can understand. Action and story line were found to be the most important aspects that hold…

The three National Television Networks in the United Kingdom are discussed as educational resources for general viewers, viewers attending educational institutions, and unaffiliated adult students. (STS)

Children's attention to television, measured by visual attention and by self-reports, varied in this study depending on the comprehensibility of the content. Results suggest, however, that comprehensibility may be of limited value in explaining older children's active television viewing. (PD)

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

In order to effectively use National Instructional Television's art series, Images and Things, there are two items which are of great help for setting the cogs and wheels in motion: NIT's Guide and Program Notes and the Learning Resource Kit. Article described both methods for improving instruction. (Author/RK)

This study involved a content analysis of 25 episodes of "Barney and Friends," a popular children's television series by the Public Broadcasting System (PBS). The study examined the literacy elements of "Barney and Friends" through the perspectives of emergent literacy theories. The purposes of the study were: (1) to find out…

A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)

A discussion of the cooperative efforts of KETV-TV in St. Louis with local cable companies in order to make educational television available on a regional basis. (HB)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

Describes the operations of KCET TV (Los Angeles), the West Coast delay and operational center for National Educational Television. (LS)

Survey results revealed a curious paradox: people who saw both the debates between local candidates and the presidential debates were more influenced by the local debates and perceived the local debates as more informative; however, they also saw the presidential debates as more interesting and influential. (PD)

This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…

Examines the soap opera world by analyzing the conversation and relationship to real-life conversation. Reveals that soap operas provide a subtle blending of the real and the not-real, but that part of the reality lies within the conversation: the relationships of conversants, their topics, and conversational styles. (PD)

Demonstrates that the reason for Zenith's Phonevision's failure was the interweaving of such individual factors as the actions of the regulatory system and the opposition of the broadcast and film industries, along with the internal activities of Zenith and prevailing market conditions. (MS)